Working on several projects on a specific day is not an easy task. Every project, big or small, is composed of other small projects, or let’s call them tasks. Now some of these tasks can be executional tasks (the “you have to do the work”) while others are what I call connection tasks (you have […]
Time and Attention: The 2 Resources Marketers Will Have to Fight For
I want to let you know right from the start, that this is the kind of article that will get your attention and will consume some of your time. So, get ready! Before we get right into the subject of this article, I want to ask you some questions. Why did you click on the […]
Consumers Will be Paying More for the Service called TIME
Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started to believe that a consumer is willing to pay a lot more for a service instead of a product. Why? In order to buy time.Time has replaced satisfaction, need and desire.