What if I told you that your product or brand is less important than you think? Would that make you mad at me? Well, it’s true. People connect more easily with emotions, experiences, and things that relate to them. That’s why your brand should always take a backseat in your marketing efforts.
Ikea once again demonstrates this with their latest campaign, “Second Best” revealing the four essential ingredients for a viral marketing campaign:
- Understanding your target audience.
- Evoking emotions.
- Incorporating empathy.
- Showing a relatable experience.
The campaign resonated so well with the audience that it became another significant success for the brand. Now you know what you need for your next viral marketing campaign.
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