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The Art of Evangelism by Guy Kawasaki (Infographic)


If you google the meaning of the expression “Evangelism Marketing” you will find a fragment in a Wikipedia Page, which I want to show you:

Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism marketing. In his books “The Art of the Start” and “How to Drive Your Competition Crazy” Kawasaki states that the driving force behind evangelism marketing is the fact that individuals simply want to make the world a better place. Evangelist customers spread their recommendations and recruit new customers out of pure belief, not for goods or money. (source)

Being an evangelist for Bannersnack I feel responsible to help my other (if can say this) collegues who evangelize other products or services by showing them not just the article about “The Art of Evangelism” but also creating an infographic.

I hope that this infographic will help you understand that you are not having a regular job but you are having a bigger and stronger responsability for your brand and also for your community, customers and also friends!

Also here’s an article where I explained wha’ts the brand, chief or tech evangelist meaning.

Feel free to share it with your friends and community!

Click on the image below to see a larger view:

Infographic The Art of Evangelism


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Robert Katai

Brand and Communication Manager

"Content isn’t king. Usefulness is. Robert does this in the online marketing and social media space with ease."

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