The Marketer’s Guide To Daily Publishing on Instagram Stories

Do you want to post more on Instagram Stories but you don’t have any idea what to post? Here’s a great guide that will help you do the work.

But before we get into the guide, let’s get back to the roots of stories as a content.

At the beginning of 2016 Snapchat was the VIP of social networks. Celebrities, brands, publications, specialists and everybody boarded the Snaptrain and started rolling out their game with Snapchat.

Many publications I follow on Twitter (they must have found a strategy to get some ROI from Twitter), changed their profile picture with the little ghost QR code. Some brands began practicing influencer marketing on Snapchat and bought some geofilters to advertise their brand on the app.

But when Instagram Launched the Stories feature in August, everybody started questioning Snapchat in the social media stratosphere. Will Instagram kill Snapchat? Is this war between Facebook and Snapchat? Is this happening because Snapchat refused Facebook’s offer of $3 Billion?

Here we are, after a few months of InstaStories and Snapchat is still around. It seems that there is enough space for both networks. For now.

That means that we can take great benefits from Instagram Stories and from Snapchat.

I found myself using Instagram Stories more than Snapchat, but that’s only because I’m an Instagram enthusiast and I love this tool from the moment when they started rolling out on Android (I used to own and Android phone, so you ccan figure out how happy I was).

Because I’m a marketer, I also look at Instagram Stories as a new way to communicate with the audiences so I’m trying to find out new ideas, tactics and strategies to help other marketers get the best out of the Facebook owned app.

In this article I want to share with you The Marketer’s Guide To Daily Publishing on Instagram Stories.

This will help you have a better view of Instagram, save time and also start an a/b testing experiment on which strategy is better for you.

But before we delve into this topic we should know why we want to be on Instagram Stories and how we’ll be doing that.

The Purpose of Instagram Stories

Why do you want to start using Instagram Stories? Maybe because it’s trendy or maybe because you read it in this article? I don’t know your purpose and I don’t know your business but I could only help you with the first step.

Ask yourself – Why do I want to start using Instagram Stories?

And maybe it’s a cliche question but it will make you have a more clear understanding of your next steps in your social media strategy.

Many marketers think that they should start using Instagram Stories because they’ve heard that this is the last hot stuff. And this is wrong.

For example, even if YouTube is so big and I believe that video content on YouTube is a great way to connect with a broad audience, I’m not using it. Why? Because I don’t have a clear purpose on why should I use it and also I want to be the best at a few social networks, not to be only average on all social networks.

So think about this.

What do you want from Instagram Stories? Do you want to engage more with the people that already follow you on Instagram? Do you want to sell more of your product/service? Do you want to be the thought leader of your industry?

These are just a few question that poped-up in my mind, but that only depends on you.

So figure them out and then move to the next step.

The Strategy

Execution is the most important part of your InstaStories strategy.

Start doing this by posting Photos, Videos, Boomerangs, Hyperlapses, dedicated visuals and other types of content that you can make on Stories.

It doesn’t matter the type of content you upload there, it only matters how you do it and what results you get.

But what should you do when you don’t know what to post on Instagram Stories? Or when to post?

This is why I will share with you a 7 days content journey on Instagram Stories that can help you save more time, have a clear target and also create a better calendar of your social media presence.

I noted the days with Day 1 – Day 2 – Day 3 – Day 4 – Day 5 – Day 6 – Day 7 because I don’t want to get very exclusive with the days, but only to help you have a better editorial content for Instagram Stories.

It’s up to you on what day of the week you begin posting on InstaStories.