Admit it, you’ve already read more than a dozen articles on social media/marketing/publishing trends for 2015. Moreover, you’re already following the influencers in the field, downloaded a few presentations and ordered a few books. You are now ready for 2015 and you know what you’re fighting against and you’re already thinking how to get your team or your boss to understand what’s to come in 2015. Everything is ready!
But through all of this theories, predictions and trends that you already know, I want you to keep in mind just one thing – RESPECT.
1. Respect your clients.
More that you did in 2014 and 2013. Have respect for their decisions, interests and preferences. Respect your clients in 2015 more that you did up until now. Respect them more than your competitors do!
Respect your platforms.
That means having to work more for each one of them. It means that every platform is designed for a specific type of client. And that brings me to the above idea again. Respect your clients.
2. Respect your content.
Put more effort into your content (your content is the king when the quality is the queen). Personalize your content for each platform. Each platform contains a certain percentage of your clients. And that brings me to the first idea again – respect your clients!
3. Respect the content- Respect the platform- Respect the client.
Therefore, think about respecting your clients more in 2015! More than you did in 2014! Less than you will in 2016!
And if YOU won’t, your competitors definitely will and you’ll be left in 2014.