Your alarm clock goes off at 6:00 AM and you reach for the phone to stop the alarm, you get out of bed and slowly in a zombie like state you find your way to the bathroom. You wash your face and look in the mirror. While staring at your reflection you suddenly remember that today is the day you have an important meeting with a new client, because it is the first meeting with that person, you have to look better than the face in the mirror. The question is what to do, is it enough to iron your new shirt and even your pants? Perhaps you even have enough time to polish your shoes and then everything will look just perfect! Now you are ready for the meeting because you look great.
Now imagine this second scenario, imagine how it would have been to meet with that person completely unprepared: without washing your eyes, dressing up with your home t-shirt, gym pants and unwashed hair. Exactly! If you hadn’t taken care of your image you would have suffered bad consequences. And your image is the visual that people see in you.
Is the same for digital world, especially when it comes to web sites, social networks or simply your brand (either personal or your company). People that get in contact with you for the first time (whether you have a website, a blog, a startup and so on) through digital medium have to be visual attracted, to like what they see, to find easy what they look for and you have to communicate on their own language.
More and more companies have started to invest in their visual presence and they are trying to develop this area to communicate easily with people from all walks of life. Because an image is like a thousand words, isn’t it? For every language. More and more social networks (see Facebook, Instagram, Pinterest, Tumblr, Twitter, etc.) have started to use visual as a weapon in this war of digital supremacy.
Today we have the possibility to create visuals by pressing the button of a phone or a platform which gives the possibility to create images, edit photographs and write texts. There are platforms like Bannersnack, which is an online application, that offers the possibility to create online banners of different sizes (images can be static or dynamic). You can also create campaigns through their platform. I really like how Raul Popa said it:
Think about working with banner ads (aka. creatives) in 2015 like you do with documents, through Google Docs, or files through Dropbox. Think about it like a cloud Photoshop solution for banner ads.
That’s right, everything on a single platform!
This is why I believe visual must be a main objective for digital area and more web design specialists, digital communication specialists, social media managers and online marketers should invest in this way of communication.
Customers | Shutterstock
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