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73 Visual Marketing Statistics A Marketer Should Know

Visual Marketing
Visual Marketing

I see that many of you are looking for visual marketing stats. Also, many readers asked me if I can create a list with the latest stats in the visual marketing area.

So, I took a look at what HubSpot did with their list of Visual Content Marketing, updated it and put it here.

You can also tweet it from this blog post or you can bookmark it, so you can check it whenever you want.

I’m sure that these stats will help you better understand why visual content marketing is so important for your online presence, how visual content changed social media and also help you create your own great infographics.


Color in Visual Marketing

1) Information can be located 70% faster if it’s in color. (Xerox) -> Tweet this stat!

2) Color can improve brand recognition by up to 80%. (Xerox) -> Tweet this stat!

3) Color increases readers’ attention spans and recall by 82%. (Xerox) -> Tweet this stat!


Visual Process

4) Users pay close attention to photos and other images that contain relevant information. (Nielsen Norman) -> Tweet this stat!

5) 65% more people remember a piece information if a visual is paired with. (Brain Rules) -> Tweet this stat!

6) 30% of our brains are engaged in the task of processing visual information. (Discover) -> Tweet this stat!

7) 67% of consumers consider clear, detailed images to be very important. (MDG) -> Tweet this stat!

8) 90% of all human communication is practically non-verbal. (DMP) -> Tweet this stat!


Marketers about Visuals

9) 65% senior marketers believe that visual content is the core to how their brand story is communicated. (CMO Council) -> Tweet this stat!

10) 39% of marketers think that it should be a bigger budget allocated to create compelling visual assets. (CMO Council) -> Tweet this stat!

11) 35% senior marketers don’t have a process in place to manage all visual assets across entire organization. (CMO Council) -> Tweet this stat!


Visual Content Marketing

12) Articles with visuals get 94% more views than those without. (Jeff Bullas) -> Tweet this stat!

13) Using a video on a landing page increase conversions by 86%. (EyeView) -> Tweet this stat!

14) 55% content marketers plan to prioritize creating visual content. (CMI) -> Tweet this stat!

15) 60% of consumers are more likely to consider a business whose images appear in local search results. (Marketing Tech Blog) -> Tweet this stat!

16) 14% increase in pageviews are seen when press releases contain an image. (MDG) -> Tweet this stat!


Video Statistics

17) Mobile video will account for 75% of mobile traffic in 2020. (ReelSeo) -> Tweet this stat!

18) 59% content marketers say that videos  are the most effective tactics for B2C organization. (CMI) -> Tweet this stat!

19) 51.9% of marketing worldwide name video as the type of content with the best ROI. (Adobe) -> Tweet this stat!

20) 57% of smartphone owners watch product video in stores. (Adobe) -> Tweet this stat!

21) 85% of internet users in U.S. watch online video. (DMP) -> Tweet this stat!

22) 26% of smartphone users watch online video at least once per day. (DMP) -> Tweet this stat!


Live Video Statistics

23) Users spend 3x longer watching Facebook Live videos. (Facebook) -> Tweet this stat!

24) The number of videos posted per person increased by users increased by 75% in 2015. (Facebook) -> Tweet this stat!

25) 2 million daily users active on Periscope. (Recode) -> Tweet this stat!

26) 110 years worth of video users watch daily on Periscope apps. (VentureBeat) -> Tweet this stat!


Infographic Statistics

27) 63% content marketers say that infographics are the most effective tactics for B2C organization. (CMI )-> Tweet this stat!

28) Infographics are shared and liked 3x more than any other visual materials available. (Massplanner) -> Tweet this stat!

29) 60% of marketers predict the use of infographics will increase in 2016 compared to 2015. (CMO) -> Tweet this stat!

30) Infographics has increased by 800% in the last two years. (Unbounce) -> Tweet this stat!

31) Infographics can generate over 350.000 reader per month on a blog. (Quicksprout) -> Tweet this stat!

32) 41.5% of marketers said that original graphics, such as infographics and illustrations, performed better than other forms of visual content (Venngage) -> Tweet this stat!


Visual in Social Media

33) 74% marketers use visual assets in their social media marketing, up from 71%in 2015. (Social Media Examiner) -> Tweet this stat!

34) 42% B2C marketers place more importance on visual content than B2B marketers. (Social Media Examiner) -> Tweet this stat!

35) Almost 66% of updates on social media are visual content. (QuickSprout) -> Tweet this stat!

36) 71% of marketers plan on increasing visual content in 2016. (Social Media Examiner) -> Tweet this stat!

37) Visual content is more than 40X more likely to get shared on social media. (Buffer) -> Tweet this stat!

38) 63% of social media is made up of images. (QuickSprout) -> Tweet this stat!


Visual in Social Media Advertising

39) Heineken Light get 54% of audience (35 million people) in just 3 days using video ads on Facebook. (Facebook) -> Tweet this stat!

40) Adore Me saw a 4000% increase in Pinterest-referred revenue after using Promoted Pins to reach new customers. (Bannersnack) -> Tweet this stat!

41) Targeted Status Updates on LinkedIn, ADP’s Company Page followers doubled to 85,000.  (LinkedIn) -> Tweet this stat!

42) Philadelpia saw an 8pt lift in message association, an 8pt lift in purchase intent and 41% sales uplift with their Instagram Ads. (Bannersnack) -> Tweet this stat!

43) Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets. (Twitter) -> Tweet this stat!

44) Images and photos are the most important tactic in optimizing social media posts. (B2B Marketing Mentor) -> Tweet this stat!


Visuals on Facebook

45) 93% of the most engaging posts on Facebook are photo posts. (Social Media Examiner)-> Tweet this stat!

46) Videos have also achieved 135% more organic reach on Facebook. (SocialMediaToday) -> Tweet this stat!

47) In November 2015, Facebook was reporting 8 billion daily video views. (Techcrunch) -> Tweet this stat!

48) Facebook says it will be ‘all video’ in 5 years as people abandon text. (CBC) -> Tweet this stat!

49) Facebook users are uploading 350 Million new photos daily. (Business Insider) -> Tweet this stat!


Visuals on Twitter

50) Tweets with images received 150% more retweets than tweets without images. (Kissmetrics) -> Tweet this stat!

51) Tweets using TwitPic Links are 64% more likely to get ReTweeted. (Dan Zarrella) -> Tweet this stat!

52) Tweets with images receive 18% more clicks and 89% more favorites. (Kula Partners) -> Tweet this stat!


Visuals on Instagram

53) There are more than 95 Million photos shared daily on Instagram. (Instagram) -> Tweet this stat!

54) Instagram pictures with faces are more popular than other photos. (GatTech) -> Tweet this stat!

55) Instagram posts generate a per-follower engagement rate of 4.21%. (Forrester) -> Tweet this stat!

56) There are now over 500,000 advertisers on Instagram, of which 75% are outside of the US. (Instagram) -> Tweet this stat!

57) Over 600 million people are using the app every day. (Instagram) -> Tweet this stat!

58) Instagram has the highest level of brand engagement – 4.21%. (Sprout Social) -> Tweet this stat!


Visuals on Snapchat

59) Snapchat has 100 million daily users, 65% of whom upload photos using the app. (Venturebeat) -> Tweet this stat!

60) Snapchat reaches 41% of all 18 to 34 year-olds in the United States. (Snapchat) -> Tweet this stat!

61) Snapchatters watch over 10 billion videos per day. (Snapchat) -> Tweet this stat!


Visuals on Slideshare

62) 41% of B2B marketers in North America use Slideshare to distribute content. (eMarketer) -> Tweet this stat!

63) 18 Million pieces of Content are Shared on Slideshare. (Linkedin) -> Tweet this stat!

64) 400,000 presentations are uploaded monthly on Slideshare. (Linkedin )-> Tweet this stat!

65) 80% of Slideshare traffic comes from search. (Linkedin) -> Tweet this stat!


Visuals on Pinterest

66) Pinterest has 100 million users. (VentureBeat) -> Tweet this stat!

67) 80% of Pinterest users are women. (eMarketer) -> Tweet this stat!

68) Visuals without faces get 23% more repins than ones with faces. (Marketing Pilgrim) -> Tweet this stat!

69) Lighter images are repinned 20 times more than dark images. (Marketing Pilgrim) -> Tweet this stat!

70) 80 percent of Pinterest’s traffic comes from mobile devices. (VentureBeat) -> Tweet this stat!


Gifs Statistics

71) 23 million GIFs are posted to Tumblr every day. (NY Times )-> Tweet this stat!

72) Facebook Messenger sees more than 5 Million pass through daily. (NY Times) -> Tweet this stat!

73) Slack counts more than 2 million GIF integrations monthly. (NY Times) -> Tweet this stat!


Photo © Sergei Zinovjev | Dreamstime.com

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Robert Katai

Visual Marketer and Content Strategist

"Content isn’t king. Usefulness is. Robert does this in the online marketing and social media space with ease."

Ram Castillo