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73 Visual Content Marketing Statistics Every Marketer Needs to Know

Visual Marketing
Visual Marketing

I see that many of you are looking for visual content marketing statistics.

Also, many readers asked me if I can create a list with the latest stats in the visual marketing area.

So, I took a look at what HubSpot did with their list of Visual Content Marketing, updated it and put it here.

You can also tweet it from this blog post or you can bookmark it, so you can check it whenever you want.

I’m sure that these stats will help you better understand why visual content marketing is so important for your online presence, how visual marketing changed social media and also help you create your own great visual marketing design.

If you are struggling to create your own strategy I wrote a beginner’s guide to create visual content strategy. Check it out and let me know how this helped you.


Color in Visual Marketing

1) Information can be located 70% faster if it’s in color. (Xerox)

2) Color can improve brand recognition by up to 80%. (Xerox)

3) Color increases readers’ attention spans and recall by 82%. (Xerox)


Visual Marketing Resources

4) Users pay close attention to photos and other images that contain relevant information. (Nielsen Norman)

5) 65% more people remember a piece information if a visual is paired with. (Brain Rules)

6) 30% of our brains are engaged in the task of processing visual information. (Discover)

7) 67% of consumers consider clear, detailed images to be very important. (MDG)

8) 90% of all human communication is practically non-verbal. (DMP)


Marketers about Visual Content

How many images do you include in a typical blog post

9) 41% of content marketeres and bloggers are using 2-3 images in a typical blog post. (Bannersnack)

10) 39% of marketers think that it should be a bigger budget allocated to create compelling visual assets. (CMO Council)

11) 35% senior marketers don’t have a process in place to manage all visual assets across entire organization. (CMO Council)


Visual Marketing Statistics

12) Articles with visuals get 94% more views than those without. (Jeff Bullas)

13) Using a video on a landing page increase conversions by 86%. (EyeView)

14) 55% content marketers plan to prioritize creating visual content. (CMI)

15) 60% of consumers are more likely to consider a business whose images appear in local search results. (Marketing Tech Blog)

16) 14% increase in pageviews are seen when press releases contain an image. (MDG)


Video Statistics

17) Mobile video will account for 75% of mobile traffic in 2020. (ReelSeo)

18) 59% content marketers say that videos  are the most effective tactics for B2C organization. (CMI)

19) 51.9% of marketing worldwide name video as the type of content with the best ROI. (Adobe)

20) 57% of smartphone owners watch product video in stores. (Adobe)

21) 85% of internet users in U.S. watch online video. (DMP)

22) 26% of smartphone users watch online video at least once per day. (DMP)


Live Video Statistics

23) Users spend 3x longer watching Facebook Live videos. (Facebook)

24) The number of videos posted per person increased by users increased by 75% in 2015. (Facebook)

25) 2 million daily users active on Periscope. (Recode)

26) 110 years worth of video users watch daily on Periscope apps. (VentureBeat)


Infographic Statistics

27) 63% content marketers say that infographics are the most effective tactics for B2C organization. (CMI )

28) Infographics are shared and liked 3x more than any other visual materials available. (Massplanner)

29) 60% of marketers predict the use of infographics will increase in 2016 compared to 2015. (CMO)

30) Infographics has increased by 800% in the last two years. (Unbounce)

31) Infographics can generate over 350.000 reader per month on a blog. (Quicksprout)

32) 41.5% of marketers said that original graphics, such as infographics and illustrations, performed better than other forms of visual content (Venngage)


Social Media Visual Marketing

33) 74% marketers use visual assets in their social media marketing, up from 71%in 2015. (Social Media Examiner)

34) 42% B2C marketers place more importance on visual content than B2B marketers. (Social Media Examiner)

35) Almost 66% of updates on social media are visual content. (QuickSprout)

36) 71% of marketers plan on increasing visual content in 2016. (Social Media Examiner)

37) Visual content is more than 40X more likely to get shared on social media. (Buffer)

38) 63% of social media is made up of images. (QuickSprout)


Visual in Social Media Advertising

39) Heineken Light get 54% of audience (35 million people) in just 3 days using video ads on Facebook. (Facebook)

40) Adore Me saw a 4000% increase in Pinterest-referred revenue after using Promoted Pins to reach new customers. (Bannersnack)

41) Targeted Status Updates on LinkedIn, ADP’s Company Page followers doubled to 85,000.  (LinkedIn)

42) Philadelpia saw an 8pt lift in message association, an 8pt lift in purchase intent and 41% sales uplift with their Instagram Ads. (Bannersnack)

43) Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets. (Twitter)

44) Images and photos are the most important tactic in optimizing social media posts. (B2B Marketing Mentor)


Facebook Visual Marketing

45) 93% of the most engaging posts on Facebook are photo posts. (Social Media Examiner)

46) Videos have also achieved 135% more organic reach on Facebook. (SocialMediaToday)

47) In November 2015, Facebook was reporting 8 billion daily video views. (Techcrunch)

48) Facebook says it will be ‘all video’ in 5 years as people abandon text. (CBC)

49) Facebook users are uploading 350 Million new photos daily. (Business Insider)


Twitter Visual Marketing

50) Tweets with images received 150% more retweets than tweets without images. (Kissmetrics)

51) Tweets using TwitPic Links are 64% more likely to get ReTweeted. (Dan Zarrella)

52) Tweets with images receive 18% more clicks and 89% more favorites. (Kula Partners)


Instagram Visual Marketing

53) There are more than 95 Million photos shared daily on Instagram. (Instagram)

54) Instagram pictures with faces are more popular than other photos. (GatTech)

55) Instagram posts generate a per-follower engagement rate of 4.21%. (SproutSocial)

56) There are now over 500,000 advertisers on Instagram, of which 75% are outside of the US. (Instagram)

57) Over 600 million people are using the app every day. (Instagram)

58) Instagram has the highest level of brand engagement – 4.21%. (Sprout Social)


Snapchat Visual Statistics

59) Snapchat has 100 million daily users, 65% of whom upload photos using the app. (Venturebeat)

60) Snapchat reaches 41% of all 18 to 34 year-olds in the United States. (Snapchat)

61) Snapchatters watch over 10 billion videos per day. (Snapchat)


Slideshare Visual Statistics

62) 41% of B2B marketers in North America use Slideshare to distribute content. (eMarketer)

63) 18 Million pieces of Content are Shared on Slideshare. (Linkedin)

64) 400,000 presentations are uploaded monthly on Slideshare. (Linkedin)

65) 80% of Slideshare traffic comes from search. (Linkedin)


Pinterest Visual Statistics

66) Pinterest has 100 million users. (VentureBeat)

67) 80% of Pinterest users are women. (eMarketer)

68) Visuals without faces get 23% more repins than ones with faces. (Marketing Pilgrim)

69) Lighter images are repinned 20 times more than dark images. (Marketing Pilgrim)

70) 80 percent of Pinterest’s traffic comes from mobile devices. (VentureBeat)


Gifs Visual Statistics

71) 23 million GIFs are posted to Tumblr every day. (NY Times )

72) Facebook Messenger sees more than 5 Million pass through daily. (NY Times)

73) Slack counts more than 2 million GIF integrations monthly. (NY Times)


Now let me know in the comment section what do you think about these visual content marketing statistics?

Will you use them in your content strategy?

Photo © Sergei Zinovjev | Dreamstime.com

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Robert Katai

Brand and Communication Manager

"Content isn’t king. Usefulness is. Robert does this in the online marketing and social media space with ease."

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