In 2021, consumers will watch more video content than ever before. Broadband internet and the rise of YouTube definitely changed the world of entertainment and marketing at the same time. People got instant access to a new type of 24/7 free television, while marketers got access to billions of potential customers, fans and followers. In […]
How to Create an Episodic Content Strategy for Your B2B Brand
It was the second day when I binge-watched Lebron James’ production called “The SHOP” This episodic content with pro athletes, actors, comedians, and even politicians, made me think about how a pro athlete like Lebron James is building his media empire by creating binge-worthy content for his audience. And, it’s funny because he is a […]
How is Influencer Content Marketing Changing the Game
There are two things that you need to be good at in order to have a successful marketing campaign – social media and SEO. While it’s not hard to find great SEO experts ( just look at the SEO marketing experts at thesearchinitiative.com, Search Logistics, or SUSO Digital), with social media, the situation is slightly […]
The Content Effect (Why Content Really Matters)
What’s the real purpose of content? We talk so much about content. We talk about content marketing, content creation, content promotion and other stuff around content. We see content everywhere around us. We see content on our smartphones, on our tablets, or on our laptops. We create content and we consume content. We love to […]
The 5 Important Roles of a 2021 Content Marketing Team
How to develop an efficient content marketing team for your company? These days content marketing should be an essential part of your marketing department. It doesn’t matter if you are a big enterprise, a small business owner, or a startup, you need content to market your business and your brand. In my own experience and […]
What Is Considered A Successful Podcast?
Podcasting is a long-form content format. Don’t compare podcast download numbers with things like YouTube plays, or social media follower counts. Do you want to have a successful podcast? Of course, you do. That’s why you started that podcast in the first place and since you’ve published the first episode you were constantly talking about […]
20 Techniques to Power Up Your Content Creation Process
Content is and will always be important in the great scheme of things. People have been sharing stories since the dawn of humanity and will continue to do so while there is at least one able to hear or read them. It is in our nature to seek and consume content and knowing this, you […]
22 Top Networks to Submit Your Podcast in 2021
If you plan to record and produce a podcast or, if you already do it, you must probably know that the second most important step after recording and producing the audio part, is to distribute it properly. Now, in these days, proper distribution means more than just selecting a network. In most of the cases, […]
Influencer Marketing Best Practices To Follow (a discussion with Andy Crestodina)
Influencer marketing is a huge topic these days. There is a ton of content created around this topic, brands that are talking about influencer marketing and even significant events about influencer marketing. I wrote a few articles and guest posts about influencer marketing. Here are some of them: The 10 Most Important Influencer Marketing KPIs […]
The Efficient Approach to Automatic Content Creation
Content marketing is more important than ever in today’s digital context. But what if I’m telling you that you can save time and energy using automatic content creation? Marketers invest most of their time in producing content while businesses spend increasingly more on content creation and distribution. While the demand grows higher, the time we […]