The biggest fear of every content marketer is to ask the next question: Can content marketing drive sales? The answer is yes. You can drive sales with content. But it requires more than just publishing a blog post or social media update. To turn content marketing into a sales driver, you need to have a […]
How to Optimize Your Website’s Content to Reach a Larger Audience
Do you want to expand the reach of your website and attract a larger audience? If so, you’re in luck! This blog post will list tips on optimizing your website’s content and making it more appealing to potential visitors. Following these simple guidelines can increase your website’s visibility and attract more people interested in what […]
Simple Content Distribution Strategies for Content Marketing Newbies
There is no question that content distribution can help boost your brand awareness, collect loyal followers, and encourage your readers to click, act, and become customers. However, there are lots of pitfalls along the way, so it’s important to know the right techniques and best practices that will help you get the results you’re looking […]
8 Easy Ways To Convince People To Read Your Content
It can be hard to write engaging content in today’s world. There are so many things competing for people’s attention and the internet is all saturated with mediocre articles, videos, podcasts that don’t do their jobs well enough. Fortunately, you’re not alone! Here are 8 ingredients on how to convince people to read your content: […]
10 Reasons Why Content Calendars Help Your Content Marketing Strategy
A content calendar can help you create an effective marketing strategy and see the bigger picture. Blogging is a hobby for many people, but it can help grow an online business. The most successful bloggers take time out of each week to plan what they will publish during the next seven days, which will require […]
Now is Your Time As a Creator
Malcolm Gladwell is launching his newsletter on Facebook Bulletin. I’m not sure if this will be a strategic partnership or just another way to communicate with his audience. What does that mean? For one thing, it looks like multimedia platforms are now being used by other “media companies” (cc Joe Pulizzi) to stay competitive. But what’s more […]
Why Owning a Blog is Still a Great Content Marketing Strategy?
We live in the age of Social Media when most people consume what I like to call fast content. Literally, I am talking about the content that is easy to scroll down on Facebook, Instagram, or Twitter (or any other present or future social media platform), and in just a few minutes you feel like […]
Understanding the Beauty of Binge-Worthy Content
Netflix marketers introduced us to a new concept, a few years ago: binge-watching. It was not a new thing entirely since we were all able already to buy entire series or franchises and binge watch with friends and family but it was made popular by the giant streaming platform as a marketing strategy. And it […]
6 Ways to Create an Efficient Content Marketing Strategy
Creating an efficient content strategy that actually generates results is no easy task. You have to consider many aspects such as SEO, how your content is consumed, and whether it can help your community. This research from Zazzle Media shares some of the most important challenges content creators face regarding their content creation. You might […]
Your Podcast is the Sub-Brand of Your Brand
It’s hard to grow a podcast these days. It’s even harder to keep doing the hard work when the results you dream of fail to appear. You may feel demotivated when you see successes like Joe Rogan’s, who signed an exclusive deal with Spotify. Or you may feel like giving up when you see others […]