Marketing

The Moment of Specialization is Now

I remember a day when my brother and I went to engrave something on a candle. We arrived at an…

11 years ago

Consumers Will be Paying More for the Service called TIME

Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started…

11 years ago

What Marketers Can Learn from a Rock Concert?

Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards…

11 years ago

The Portrait of Today’s Client

I had the honor of working on both sides. I was both the client and the agency. The first time…

11 years ago

The Difference Between Learning and Education

Let’s do a small imagination exercise. You have in your hand a bucket full of water and in front of…

11 years ago

4 Principles of Future Technology That Can Help Your Marketing Strategy

The future sounds good, the future looks better, the future will be more interesting and more beautiful for the marketer…

11 years ago

How to Carry on a Marketing Campaign Dedicated to Influential People in Online

Interested in connecting with the influencers from online? Let's start with an example: If you’re a restaurant or a company…

11 years ago

We are Selling Certainty in an Uncertain World

Saturday evening I was watching "Two for the Money" and one of Al Pacino’s lines taught my attention. He said…

11 years ago

People Builder vs Project Builder

Steve Jobs is worldwide known as the man who changed the style of communication and entertainment. This man succeeded in…

11 years ago

The Only King That Matters is the Product

Let me start with a question (I love starting my blog posts with questions) and I hope you will have…

11 years ago