Marketing

The Moment of Specialization is Now

I remember a day when my brother and I went to engrave something on a candle. We arrived at an…

9 years ago

Consumers Will be Paying More for the Service called TIME

Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started…

9 years ago

What Marketers Can Learn from a Rock Concert?

Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards…

9 years ago

The Portrait of Today’s Client

I had the honor of working on both sides. I was both the client and the agency. The first time…

9 years ago

The Difference Between Learning and Education

Let’s do a small imagination exercise. You have in your hand a bucket full of water and in front of…

9 years ago

4 Principles of Future Technology That Can Help Your Marketing Strategy

The future sounds good, the future looks better, the future will be more interesting and more beautiful for the marketer…

9 years ago

How to Carry on a Marketing Campaign Dedicated to Influential People in Online

Interested in connecting with the influencers from online? Let's start with an example: If you’re a restaurant or a company…

9 years ago

We are Selling Certainty in an Uncertain World

Saturday evening I was watching "Two for the Money" and one of Al Pacino’s lines taught my attention. He said…

9 years ago

People Builder vs Project Builder

Steve Jobs is worldwide known as the man who changed the style of communication and entertainment. This man succeeded in…

9 years ago

The Only King That Matters is the Product

Let me start with a question (I love starting my blog posts with questions) and I hope you will have…

9 years ago