If you google the meaning of the expression “Evangelism Marketing” you will find a fragment in a Wikipedia Page, which…
I still think about Marius Ciuchete’s words who used to tell me in a simple and honest way: (more…)
We like shortcuts. People have started using shortcuts in every domain. We even succeeded in creating a “one click away”…
It’s fashionable being a PR man now, right? Actually, I'm sorry, a communicator. What are you? A PR man. What?…
I would really like to see more thermostat marketers and not just thermometers. (more…)
There’s no way, because there is no such thing as a perfect campaign. If we start analyzing each and every…
Rick Warren once said “If you want to connect with people you’ve got to start with their needs, not your…
I believe the term product placement is wrongfully used by marketers. Why? Let’s look at it this way: What is…
We've started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and…
Marketers have realized that the positioning of the product containing the words “the most” can differentiate that product. All right,…