Are you a marketer in search of content marketing tips? Well, here’s good news.
After years of professional experience in this industry, years I got to learn something new and improve my strategies on a daily basis, today I am going to share part of this knowledge.
Here you can find my personal list of actionable content marketing tips for your social media strategy.
So if you want to never run out of content and ideas about what to publish on social media, check out these content marketing strategy tips.
They are up to date to the 2020 requirements and expectations of both the marketing industry and the people to whom you want to address your message.
- Use Slides on Linkedin
- Create Carousels on Instagram
- Make Quotable Tweets for Instagram
- Start an industry thread on your Twitter
- Do Weekly Live Shows on Facebook/Youtube/Linkedin/Instagram
- Publish your Instagam lives to IGtv
- Make quotable wave videos for your podcast
- Create your own branded Giphy account
- Make Pinnable infographics
- Create a Dribbble account for your design team
- Launch an exclusive Facebook Group
- Use TikTok to start a trend
- Make your Youtube video more searchable
If you are looking for content marketing tips for startups, there’s my first and most important advice: Use LinkedIn.
It’s a business/professional based social channel. Moreover, Linkedin gives marketers and professionals the opportunity to engage with their community, with the content they have already created, presented on different meetups and events but didn’t published on the internet.
That’s why creating and publishing Slides on Linkedin can be a good asset for you.
Here’s what you need to know before you create your own Linkedin Slides:
- 100MB or less
- 300 pages or less
- Additional file formats: (PPT, PPTS, DOC, PDF and DOCX)
How can you upload and share with your community a Linkedin slide:
- Click on the “Start Post” option and look for a document icon named “Share document” – click on that
- Select Choose file or upload from your Cloud: DropBox, OneDrive or Google Drive
- After you upload the document make sure you give the document an appealing Headline (make it short) that can be a descriptive title for your slide.
- Write a post that will grab and hold your community’s attention. Think about what’s in it for them if they look at this slide. I’m also recommending you to add some relevant hashtags.
To be totally transparent with you, I must admit that I love carousels on Instagram. More of this, I see them as a great opportunity to teach others how to do certain things I learned from my own experience. Also, working with carousels presents itself as a great way to visually represent your articles from your own blog or share quotes from your podcasts.
I also found out that there is a great way to do guest posts on others’ Instagram pages. Just like Eric Siu (a marketer) published a Carousel on Chris Do’s Instagram.
However, if you want to start doing Instagram Carousels, as the best content marketing tips and tricks for this channel, I recommend you to start using the AIDA technique.
- Attention – Create the first slide with the next question in your mind – How can I grab people’s attention. Why should they care to check out this slide?
- Interest – Try to provide additional information in order to draw your audience in.
- Detail – Give actionable tips and tricks so they can bookmark this slide in their collection. You can give inspirations, step by step guides, checklists, and other tips.
- Action – Don’t forget to add a call-to-action to your slide – make it at the last slide. Tell your audience what you’d like them to do. Make sure you are not too sales with them.
But what if your community from Twitter does not use Instagram? In this case, you can write down your tweets and create quotable images you can use on your Instagram profile.
There are so many marketers who use this strategy, and they do it mostly because they are creating tons of content and they want to leverage the power of social media on every platform. This way, you can take the tweet and make it as an Instagram photo. There are no better content marketing writing tips than to just follow those who have already created success and learn from their strategies. Use it to your advantage than in these days, you can climb upon the shoulders of others and see further than them.
Moreover, you can use this tool from Buffer to do it or just screenshot the tweet, edit the photo, and upload the image. As simple as that.
Twitter is a great platform to communicate with your community. I love Twitter. Sometimes I use Twitter more than other social media platforms because it helps me connect easier with the community and to start a dialog with people from my industry as well.
What if you want to do more than just a simple tweet with 280 characters? You can start a thread. This means that there is a + button on your tweet and you can use it to add multiple tweets to one tweet. They are connecting one to another. Thus, you can start a story.
Here’s how we do it at Bannersnack.
What if you don’t have time to create new content every day but you have an important amount of followers? You can start a weekly live show. Especially now, when people spend more time indoors, there is a live feature available on every top social media platform. We have Instagram Live, Facebook Live, Linkedin Live, Youtube Live and Twitter Live. You can ask your community to send you their questions and you can answer them in a live show where others will join.
This way, you can start a real conversation with your community.
Here’s an example on how Gary Vaynerchuk leveraged the live videos strategy while he was on a lockdown during the quarantine.
Instagram is not only a photo app anymore. It’s the ultimate visual content platform where you can upload photos, videos, carousels, do Instagram Stories and start online live shows.
But they made a change lately, one that allows you to turn your Instagram live into an IG tv series.
I think this is a great deal and a good choice. They saw it too as there were a lot of live shows distributed across their platform and decided to populate it with more IG live videos as well.
Me and my friend started a weekly Instagram Live show that is repurposed in a weekly podcast where we take the audio from the interview and insert it in the podcast.
This way, we manage to create content for both, live video and also for live audio channels.
If you have a weekly or monthly podcast you can do more than just announcing your community when you start a new show. You can take different parts of your podcast and do a wave audiograms for your social media account. I’m currently using 2 tools to make these videos: Wavve and Headliner.
There are great tools to help you create quotable wave videos for your podcast.
Giphy is the top platform in the .gif game. Especially these days when Facebook bought them and they want to integrate the platform in their Instagram ecosystem (I wrote about this action over here).
What you can do with Giphy is to create a branded account where you upload several .gifs. But don’t make it about your brand or about your product. Make it about your community’s interests. Do it because the interest is more important than a brand.
When they communicate, private (WhatsApp, Facebook Messenger or iMessages) or public (comments and replies on Facebook, Tweets and other ways to communicate publicly on social media) they are using .gifs. Make sure your gifs are interesting enough so they can use them during their communication or when they want to share something with their friends or peers.
Infographics are a great way to communicate visually and at the same time, to help your articles get more tractions, if you are doing email outreach to bloggers and publishers about your new content.
Also, what you can do with your infographic is to publish it on Pinterest. However, make sure you optimize your infographic so that people can find it easier or, to make it appear at the top of their search result lists.
Do it because Pinterest it’s not only a visual platform where you upload visuals, it is also the biggest search visual platform which behaves similarly to Google for those who instead of searching through data and information, are searching to find ideas.
If you have a design team I recommend starting a Dribbble account for them.
When I launched the Dribbble account for Bannersnack all I wanted was to publish some new content there. But guess what? I’m not a designer, I’m a marketer. So when my colleague Gery asked me to hand the Dribbble account to him, I was very happy about it because I knew he will use it better than I could.
The designers then turned it into a team account and every designer from the Bannersnack team who posts shots (that’s how you call a post on Dribbble), also publishes them on the Bannersnack account.
And, let’s not neglect the fact that Dribble is probably the best design community around the world.
There cannot be any Facebook content marketing tips without going back to the roots of human communication which is, as you already guessed it, based on communities formed by people with shared interests.
Exclusive online communities are a must these days in our social media strategies – Facebook Groups.
However, don’t try to form your online community around your own brand, right from the start.
Make it about their interests and give them the power to build together a community where they can hang around, learn from each other, and ask questions to find new answers.
You can also start challenges over there and do giveaway contests for them. This is something we are doing at Bannersnack and it’s working very well.
People love it and more and more people want to get into our exclusive community.
TikTok it’s an interesting social media platform that continues to attract a lot of users and attention. This happens mostly because they behave differently than other social media platforms.
So don’t be afraid to see if it’s working for you or not.
Think about this: Andrew saw an interesting relationship between a video on TikTok that got trendy and “Google Trends”. That video drove some records in breaking the interest in “rollerblading” and “roller skater” and sent searches to the top.
The funny thing is that this data correlates with when the video was published.
We’re almost at the end of this journey and so far we’ve managed to discuss almost everything that a marketer or a startup business needs to know about how to create a great content marketing strategy.
I cannot conclude, however, without giving some video content marketing tips for those who would like to use YouTube as one of their main distribution channels.
There are 2 kinds of Youtube channels that are doing pretty well these days. There are the ones that are investing a lot of resources to do everyday videos on trending topics. It’s hard work and you must invest a lot of time and energy, but it will pay off in time and there are the second ones who create regular videos (maybe one or two per week) that are very optimized for the audience’s interest.
I recommend you use this platform, whatever choice you may have regarding the two options presented above because Youtube is the second largest search engine and people are accessing it on a daily basis to find answers to their questions or solutions to their problems.
This is what I observed these Youtube channels have been doing. Just look at every episode, look at how well optimized are their youtube thumbnails, their headlines and description.
And, if you want to learn more about video marketing, I recommend this article posted by Brian Dean. https://backlinko.com/video-marketing-guide
For a marketer, navigating social media and leveraging it for a content marketing strategy grows harder every day.
This happens mostly because not a single channel is static. They all grow and develop new ways to share, consume, and create content, they grow together with the interest of the audience and the technological developments.
This is why I came up with the idea to share some content marketing strategy tips for social media with you, my audience by presenting some of the things I’ve learned throughout my career as a marketing specialist and some of my favorite strategies, channels, and tools.
What other tools/strategies have you been using with positive outcomes for your marketing efforts?