Here are the 3 important reasons why you should create an infographic.
According to these visual marketing statistics, infographics can generate over 350.000 readers per month on a blog.
That means that infographics are a great way to generate traffic for your website or blog.
I often ask myself why marketers want to create and launch infographics?
There is so much work to do. They have to do the research. They have to create a wireframe. Work with a professional designer. Edit it. Back and forward with the designer. Getting it ready to be published. Launch it. Do the outreach. So much work to do. In spire of the effort, many of these infographics don’t get the exposure their creators thought they will.
That’s why in this article I’m pointing out the reasons why you should create and launch an infographic. The benefits of working so hard on an infographic. So if you don’t find your reasons in this list it’s maybe because they are not very realistic.
Even Seth Godin wrote an article about what you need to do before you design an infographic: What’s it for?
So why should you create an infographic?
1. To grow your brand position
Branding is important for business.
It doesn’t matter that you are only a content creator, a marketer or a small business owner. Branding is important for you.
Branding is one of the most important strategies for your business.
Think about auto brands like Volvo, Audi, Mercedes and others. They all have big marketing departments, big online budgets to invest in conversions, content marketing, landing pages and quality backlinks.
But what’s the difference between them? Why do people choose one type of car instead of the other?
The brand is what makes the difference.
Some of you believe that branding is design. Let’s not limit ourselves and think about branding only from a design point of view. Branding can be anything you are doing inside and outside of your company.
As Jeff Bezos (Amazon) said,
“Your brand is what other people say about you when you’re not in the room.”
So what do a brand and an infographic have in common?
I believe that publishing an infographic with some great insights, can help you establish a better branding experience in your customers’ eyes.
For example, when the banner ad turned 20 years, we created an infographic to help our customers discover the history of the banner ad.
We didn’t talk about how cool is our app, how many banner ads you can do with it. No. We only established our position in the display advertising industry with this infographic.
How often should you create an infographic to grow your brand?
Let’s be realistic. If you are designing only one infographic, publish it on your blog and then expect the almighty gods of SEO, Social Media and Publications to promote it, then your strategy is broken.
You have to be consistent with your infographics. If you decide to create 1 infographic every week or month for an entire year, then start working on them.
For example, Kissmetrics published 47 infographics in 2 years. These infographics have generated:
- 2,512,596 visitors
- 41,142 backlinks from 3,741 unique domains
- 41,359 tweets
- 20,859 likes.
That means that they’ve created 2 infographics every month.
How many visitors, backlinks and shares did your infographics get?
Another realistic point of view about infographics is that many marketers believe that only 1 infographic is enough to help your brand.
Well it’s not true.
If you want to see how important an infographic is for your brand you have to be consistent with your infographics. Maybe 2 infographics per month for over 6 or 8 months. All you have to do is test strategies with these infographics.
For example, with Bannersnack we created a few infographics that we wanted to publish on our blog and then outreached to other publications. We created these infographics because we wanted to see how and if they work, test with this type of content and also watch if it has an impact on our brand or not. One of the best infographics that got us positive results was the one with the social media ad sizes.
Because Bannersnack is a product with the help of which you can design banner ads but also you can create social media ads for your online campaigns. So we thought that this content can be a great resource for our audience and also that other blogs will publish it on our behalf.
We also used this infographic to tell our audience that with Bannersnack you can also create social media ads.
So, people saw the infographic, bookmarked it, shared it with their friends and colleagues and they also came to our website and signed up.
Actionable tip for your business:
But let’s say that you are not in the SaaS business or not even in the online industry.
Then, while should you publish an infographic to establish your brand?
For example, let’s say that you are in the food industry and many of your customers are mothers who are taking their child to school everyday. In this case you can start a research and see what kind of food is good for the children’s health, what are the things a parent should be focused on when they buy food for their children and where they can buy it. After you have the results of your study, create an infographic and promote it on your website. Also you can print it and give them to your customers. That way they can put it on their fridge and always know what’s good or bad for their children.
They will read it and trust you because you gave them something that will make their life better.
Infographics can help you establish a better branding.
2. To get backlinks on your website
Another reason why you should create an infographic is from the SEO point of view, but more precisely, to get high quality backlinks.
And if you are a digital marketer who’s working hard to get backlinks for his site, you have to start creating and promoting infographics.
How important are backlinks for your website?
According to Moz, 99,2% of all top 50 results had at least one external link pointing to the website and 77,8% of top results had at least one external link pointing to the page.
So, if you want to rank in the first results on Google, you should focus on backlinks.
What’s the common ground between infographics and backlinks?
Let’s be honest here, not every infographic you will publish will get you the amount of results you want.
Some of them won’t get you anything besides a few social share.
The thing with creating and publishing infographics is that it really depends on the website that will promote them.
For example, when I created an infographic for Bannersnack about Advertising on Instagram (from format, to ad options and what you need to create an awesome Instagram ad) I outreached AdWeek and told them about the infographic.
They liked it because it was suitable for their audience: people working in the advertising industry. It was also good for them because, being such a hot topic, it was shared a lot after being posted. So they took our infographic, created an article about it and published it.
After a few days we saw many websites and blogs who took over our infographic and talked about it on their website. So we got a few high quality backlinks to our website.
I believe that if you want to get backlinks to your website you can contribute with content on other blogs or websites from your industry. But what if you don’t have the time to outreach websites, write the content and send it to multiple editors? That’s why infographics can be a great strategy if you want to get backlinks.
Think about what your audience wants and why it will be important for them. Then do your research, create infographics and publish them on your blog or create a dedicated landing page for each of them.
If you want to get backlinks to your website you must know there’s a catch – the outreach approach. I used to get so many emails in which people told me that they’ve created an awesome infographic and my audience will love it. If I was interested, the only thing I had to do was reply to their email and they would send it over with a paragraph that I can publish on my blog.
Well, I always ignore these emails. Because people reaching out haven’t done their research on my blog and they don’t know who my audience is. That’s why I ignore them and delete them.
If you want bloggers and online publishers to promote your infographic you have to do your homework. That means that you have to pay attention to the blogger, what kind of content he/she publishes, the tone of voice, and how he or she is as a person and specialist.
Only then you can start building a relationship with them.
You can also ask if there is something you can do for them and only then see if it’s possible for them to publish your infographic.
For example, I wrote an article on Visme’s Blog about the 7 tips to keep your infographic on brand. And they liked it so much that they’ve created an infographic about this article. And now I back linked to their article and I’ve shared it (because I’m proud of this infographic) and I bet that you will also love it and publish it on your website.
So here is an example on how to create an infographic, share it on your website and make your contributors share it with their social media communities or publish it on their blogs. (Great job Visme)
I know that it’s hard, and it’s a long term strategy, but if you want bloggers to promote your infographic you have to go on the quality path, not on the quantity one.
3. To get more social media exposure
So we talked about branding and we talked about SEO, but what about social media. Are infographics important for your social media strategy?
The answer is yes.
Infographics are important if you want to leverage your social media strategy game.
How can infographics help your Social Media strategy?
Just think about networks like Pinterest or Slideshare. They are built to let you publish and promote your infographic without effort. For example, on Pinterest you will see tons of cool infographics that are shared and repined because they are bringing value to people’s audiences.
My buddy Aaron wrote a guest post on Mashable about influencer marketing in which he promoted an infographic from NoGRE and Nowsourcing and the article got 7.6k social media shares according to Buzzsumo analytics tool.
Now this was a really inspiring strategy from the folks from NoGRE and Nowsourcing. They didn’t just get exposure on a website like Mashable, they didn’t only get the backlink from a high quality website but they also got thousands of social media shares. This was a really cool strategy they’ve done and I believe you can replicate it too.
But the thing is that your infographic should be really, really awesome. You have to say something interesting, something really valuable for the audience and also have an awesome design.
If you want your infographic to be shared by thousands of people on the internet, you have to give them quality content.
What is quality content in infographics?
- Your own research in your industry. Get the results and publish them within an infographic. Then share it with your friends and outreach a big website or do a PR campaign to get more exposure for your infographic.
- You can test and experiment a tactic. Show the results.
- Create a timeline type of infographic about a trending topic.
Quality content in your infographic is a must if you want to get more social media shares. Think about the content in your infographic exactly as a blog post you are writing. If you want people to read your content, share it and backlink to it. You have to give them something valuable, something they will find only on your website.
So when I talk about awesome design I don’t say that you have to work with free online tools to design infographic.
Because you will get what you will pay for.
But if you want to have an awesome infographic, you have to hire a professional designer who will do the work for you. Or better said, with you.
Here are the 3 most important reasons why you have to create an infographic.
So for me, these are the only reasons that are really, really valuable, from a marketing point of view.
Now let me know in the comments section below, what infographics did you design and what results you received. I’m really interested in your strategy, in your results and in your behind of scenes story.
If you will tell your story well, have some great results maybe we will work together to create a new blog post and talk about your infographic project.