Some might say that it’s online marketing, social media marketing or content marketing and there are few people that still believe in traditional marketing. So what is the real answer? What’s the best marketing you can do today for your business? I saw a lot of headlines saying “marketing is dead, long live PR” or […]
Why You Should Make Your Customer a Hero
All businesses have something in common. Even if we talk about products, services, start-ups or whatever kind of business you have. It’s all about the customer. Whatever we do, we do it for the customer. If we do marketing, we do it for the customer. If we invest more in design, we invest for the […]
What Kind of Customer do You Want?
As marketers, we look at the customers as our final step in our strategy. They are our purpose, the reason for everything we do – even when I talk about social media marketing, content marketing, e-mail marketing, SEM, SEO and the list can go on and on an on. We fight for our customer. We […]
The Portrait of Today’s Client
I had the honor of working on both sides. I was both the client and the agency. The first time I was agency and it was difficult. I couldn’t understand why we had to do things the way the client or his wife said, or how his competition did. I wanted to give the client […]
Today’s Consumer has Rights Without Responsibilities
The modern consumer has a certain flair for advertising. Consumers do not trust traditional advertising anymore. Anything free is cheap. Anything free is good. Anything expensive is for other people. Anything expensive will devalue and become cheaper. Anything expensive will be cheap. Praise the second hand shops.