There’s a lot of talk these days about the concept of “side projects”. Many entrepreneurs, marketers, and business owners are advising us that we need to have our own side projects, that we need to start working our ass off if we want to build an empire, a company or something that will bring us […]
Experimenting with Experience Marketing
Lately I came across this word that almost crushed my marketing world. I heard it before but I didn’t gave so much importance on it. Then I heard it in the design industry and the person who has this in his bio, next to his name, can easily claim without almost any doubt that he […]
We Need To Experience Marketing More
Lately I’m looking to understand more about what experience in marketing is and why we need it so much in our culture. With a simple search on Google you can see that there is no clear definition of experience marketing or experience marketer. Maybe this is why I want to try and share my point […]
The Experience Marketing
At one point I really liked hummus. I was not a big fan of it – but I had no problem eating it. So, one day we decide to make hummus at home. We bought the ingredients from the grocery and we prepared it at home. Every time we want prepare something interesting, we prepare […]