Facebook groups, Facebook pages, Facebook ads and boosts. It seems that a marketer these days has a few extra aces up his sleeve, tools that only a few decades ago nobody would have imagined they exist. However, social media marketing can be a fruitful strategy as long as you make the right choices right from […]
Facebook News Feed: Content and Engagement go together like PB & J
All marketers freaked out when Facebook made the announcement that they will change the New Feed algorithm. AGAIN. Well, of course we freaked out. Every time a big platform on which a marketer (myself included) relies on changes something, you can hear their strategies tear into millions of pieces. And this got me to my […]
Rebranding a Company is not About Design and Trends
Why do we need Rebranding? To align ourselves with the new trends on the market? To change our vision? To bring a new and fresh air into what we do? Because it’s usually done? Because it’s the trend? Because we have to? Because we need to declare a clear business statement? Back in the day, […]
The Moment When Facebook Will Allow Audio Content
Today you can post on Facebook almost everything: from visuals (photo, images, charts, ads), videos (small and big), gifs, emojis and text (status and notes). But what about audio? You can’t post simply audio on Facebook. And I think that this will be a big step forward for this social network. Only then they will […]