We live in a period in which things change so fast that we can barely get a chance to get used to a trend. That’s why I added the “today” in the title of this article. Cause what I can vouch for is what works and what’s popular at the moment. And that right now […]
3 Content Types You Can Create If You Can’t Write
I love content marketing. I believe that if you’re a digital marketer, you love it too. Or maybe not. Because there is a lot of talk on how to create great content for your brand, how to promote it and why you should use content marketing. And most of this content is about writing a […]
Instagram and Snapchat are the King and Queen of Visual Marketing
For this title I was inspired by Gary Vaynerchuk with the headline of this article, but he put it in other words: Instagram and Snapchat are the King and Queen of Attention. And when I first heard from it, I already knew that visual marketing has a lot to do with attention today. So I […]
Infographic: Snapchat Visual Marketing Strategy
Why should marketers consider Snapchat in their visual marketing strategy? I already wrote 2 posts about Snapchat Marketing Strategy: Why should you introduce Snapchat in your Visual Marketing Strategy? Snapchat Strategy: The Not-So-Perfect But Real Content in the Context And now I designed an infographic where I tried to show you more visually the Snapchat […]
Snapchat Strategy: The Not-So-Perfect But Real Content in the Context
Marketers talked a lot about being transparent with your community. The problem is that a lot of them are just talking, without executing. But let me tell you this: being as transparent as everyone is saying is not so easy. That means that you need to show your community the hard work your employees are […]
Why should you introduce Snapchat in your Visual Marketing Strategy?
I’m a big believer in the fact that everything is related to visual marketing, even if we are talking about big visuals such as infographics, slideshare presentations or social media visual channels like Instagram or Pinterest. But lately, my attention has been focused on Snapchat. This little white ghost that I have downloaded into my […]
4 reasons why millennials use Snapchat, Instagram or Tumblr
The topic of “millennials” is being increasingly discussed on websites, blogs and events ever since Instagram and Snapchat started catching on to the public. But not to the whole public, but to the audience that falls within the Y category and it’s not yet understood by specialists. And maybe that’s exactly what gives savor to […]