Instagram is about to change the game on their platform. And marketers should start thinking about a new strategy. I can’t say that I look forward to this change but I was quite curious to see when will Instagram come up with something new and big. A change that will have a big impact on […]
What Does Success on Social Media Mean Today?
What does success on social media mean? A simple question that maybe a lot of marketers ask themselves, myself included. For some of us it is a tough question because we really don’t understand the context in which the question was asked. But I have 2 answers for this. The first answer is the obvious […]
The Numbers in Social Media That Can be Broken
This post is dedicated to anyone who falls into the category of communications/marketing people charged with the management of a brand in social media. Every day I see people talking about data, statistics, numbers, formulas and algorithms that MUST BE implemented in the communication of the brand in order for it to be successful. We […]
This 3:3 Rule Can Help You Go Big With Your Social Media Strategy
After I finished writing this article, I stopped for a moment at the 3rd point; a common issue for not only those responsible for content marketing, but for those responsible for social media strategy as well. Let’s imagine that social media might resemble our life environment, LinkedIn could be the office (a professional network focused […]
4 reasons why millennials use Snapchat, Instagram or Tumblr
The topic of “millennials” is being increasingly discussed on websites, blogs and events ever since Instagram and Snapchat started catching on to the public. But not to the whole public, but to the audience that falls within the Y category and it’s not yet understood by specialists. And maybe that’s exactly what gives savor to […]
2 good practices in visual marketing strategy
Today I recommend 2 good practices in visual marketing strategy, with examples, of course. So, if you are a social media manager, online PR, brand manager, blogger, vlogger, or any other type of publisher, I recommend you read this post. 1. Visual Marketing through drawings Those of you who follow me on Facebook or Twitter […]
Don’t you think there’s too much chaos on LinkedIn?
I use LinkedIn on a daily basis. Sometimes I happen to find better articles on LinkedIn than on Medium, sometimes I happen to connect more easily with someone on LinkedIn than on Twitter and sometimes I happen to find out news from groups I’ve subscribed on LinkedIn. But is it just me or there’s too […]
Strategy more important than motivation
-Why do you own 3 winter clothes that look so much alike? -What do you mean they look alike? -Color, style, attire. With slight differences in the details, of course, but still … why? -Well that’s from my sister-in-law. This one I like a lot. And the other one I got as a gift. -And […]
Shocase: A network just for marketers and communicators
Many times I’ve looked for a social network populated just by marketers, communicators, advertisers or social media people. A social network where there are no cats (unless they’re in an ad), where there is no overly excited couple (unless it’s in a spot) or where there are no former colleagues from high school or college […]
8 types of presentations that can be uploaded on Slideshare
More and more companies are starting to focus on visual content. In fact, it’s obvious, naturally even, to see that visual marketing is receiving its deserved attention. Producing daily content for your brand is already a given: from Facebook statuses, Q&A sessions on Twitter, Youtube tutorials and blog articles. But how can a brand, in […]