We’ve all heard about storytelling marketing and there are a lot of storytelling examples that can inspire us for our next marketing campaign. But what is really storytelling? Why is it effective and how do brands use this approach in order to better their marketing results? Well, I will try to answer all these questions […]
How to Master Storytelling Using Data and Visual Elements
Stories are everywhere and storytelling is everything. We consume stories when we talk with friends, recollect memories, watch movies and series, listen to songs or watch/listen to advertisements. They are part of our lives since the dawn of human society and they will still be here as long as human beings exist. And, as a […]
From Storytelling to Storyliving
The word “storytelling” has become a basic term for many companies when it comes to branding. Of course, there’s also the “storytelling” evangelized by the speakers. At first we had the early adopters who embraced “storytelling”. They made mistakes, they fell, and they got up and learned from their mistakes. Then we had the trendsetters […]
What’s The Best Story a Brand Can Tell?
There’s a lot of talk now about brand storytelling. Stories that bring out tears, stories that “draw” smiles, stories that demand likes or shares, stories that offer gifts, etc. Brands succeeded in labeling their stories for the eyes and ears of the consumers, based on their needs. And yet, what is best story a brand […]