The title of specialist/ expert/ professional in a field can be “procured” in two ways: You identify yourself a specialist and maintain this identity no matter what (through words) You are identified by people around you as a specialist (through actions) But I believe that when you’re a specialist you know how to speak about […]
Why is visual appearance important in the digital world?
Your alarm clock goes off at 6:00 AM and you reach for the phone to stop the alarm, you get out of bed and slowly in a zombie like state you find your way to the bathroom. You wash your face and look in the mirror. While staring at your reflection you suddenly remember that today is […]
Social Media is…Whatever You Follow
Raise your hand if you have never heard the following “complains” from your group of friends/colleagues: “Man, Facebook stinks. It’s full of cat pictures (d’oh!!) dogs, pets, babies, nonsense and Extras from online magazines. You cannot find anything interesting on Facebook these days. You’ve lost your privacy and you cannot even find your friends. Facebook […]
Brand Journalism: A New Term in the Marketing Vocabulary
As a marketer I find the job of a journalist fascinating. And when I say journalist I mean the one who investigates, the one who searches deep down for a subject, the journalist who knows how to use storytelling and introduces his subject in a unique way. Journalists who take to the streets in the […]