Let’s be honest and admit that we enjoy talking about others and knowing certain things about some people. Perhaps that’s why social media has caught on so well. Because you don’t have to spend two or three hours to talk to one person about someone else when from one scroll you can see the last […]
The future of Social Media Marketing Department
I’m starting to think that the role of a Social Media Manager will begin to be increasingly difficult. What does a Social Media Manager do today? Creates content? What type of content: text, visual or audio? Answers questions on the brand’s social media pages? Analyzes and writes reports? Launches campaigns? More media than social or […]
Pinterest can be a game changer in the e-commerce industry
If a few years back Pinterest was just a simple social network for mostly women with too much free time but today we can say that this network has started being embraced by men as well. Pinterest is enjoying the proper attention coming from brands, but in particular the one coming from advertisers. Although we […]
The battle between platforms for publishers and consumers
When Apple releases a product, a service or an update you better not think of releasing anything in the following week, whether you’re Nike, Samsung, or Barack Obama. Why? Because when a game changer speaks, people shut up and the market takes notice. Last night Apple came to the stage and did a whole bunch […]
Social media: a useful tool for anyone who wants to be a journalist
These days anyone can be a journalist. And although this can be a terrible disappointment for some, it could be a huge opportunity for others. Let’s look beyond the fact that you need a thorough study of journalism, that you must know the ethics of journalism, the editorial system etc. I’m not a journalist, nor […]
Why Do We Have To Change The 2 In &?
I want to show you today why do we have to change the 2 in &. Let’s think about it from a digital level. Social Media is created by two important factors: consumers/users (people) and brands (companies). And these factors “give birth” to the experience that makes Social Media so interesting, attractive and interactive. We […]
16 Marketing Podcast You Need to Listen to Right Now
I started listening to marketing podcasts since November 2014. But before that I learned a lot about marketing by reading articles and watch videos and webinars. There are a lot of great sources of information out there for the digital marketer. You can read niche blogs, watch YouTube videos and of course, start subscribing to […]
3 Ways to Pursue Relevant Relationships & Contagious Content
If you just woke up and you are drinking your coffee you should read these 3 simple tips. More than that, I think you should write it down on a post it and stick it somewhere on your desktop so you see them every day. Read more on Inbound.org
Vloggers and Instagrammers – The New Wave of Influencers!
I’ve read in Guy Kawasaki’s book „The Art of Enchantment” a paragraph that I want to talk about. Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time (or let an intern use it), pronounce judgment, and then move on the next shimy […]
Live Streaming Trend and How it Might “affect” the Market
Almost every big social media and digital marketing publisher talks about the new trend started by an app called Meerkat. But then Twitter launched Periscope (another live streaming app) that tries to dominate the market using the authority of microblogging. Therefore, we have two apps that have started to play an important role in social […]