We’ve all heard about storytelling marketing and there are a lot of storytelling examples that can inspire us for our next marketing campaign. But what is really storytelling? Why is it effective and how do brands use this approach in order to better their marketing results? Well, I will try to answer all these questions […]
Do More Than Just Stand Out. Create Your Own Crowd.
Today, your competition could be almost anywhere in the world, from down the street to across the country or the globe. The first inclination of many business owners is probably that they need to stand out to succeed, but standing out from the crowd is difficult, especially if you are an entrepreneur trying to break […]
Leveraging Technology and Automation to Build a Successful Marketing Agency
Savvy marketing agencies are able to achieve sustainable growth by automating as much of their processes as possible. Agencies that do not embrace automation, or are unaware of it completely, simply cannot afford to scale because hiring more human resources is not the way to scale in today’s economy. Automation brings with it many benefits […]
3 Skills Every Marketer Should Develop
You don’t have to be the most loved person among your colleagues and peers but as a marketer, you need to create lovable content. You need to create content that generates interest, trigger positive emotions and most of all, content that gets to be shared and re-shared not just because some like your brand but […]
3 Powerful Tips for Being a Great Team Player
If you define yourself as creative, humble, and fair, you’re the team player that we’re looking for. Read or scroll till the end of the page to apply to our open positions. Working with colleagues is the reality of most jobs, and while being part of a team can be greatly rewarding, it also brings […]
How to Master Storytelling Using Data and Visual Elements
Stories are everywhere and storytelling is everything. We consume stories when we talk with friends, recollect memories, watch movies and series, listen to songs or watch/listen to advertisements. They are part of our lives since the dawn of human society and they will still be here as long as human beings exist. And, as a […]
What’s the Future of Growth Hacking with Sean Ellis
Today I’m talking to someone who’s an experienced marketer and also a growth hacker. Sean Ellis is the person who coined the term “growth hacking” back in 2010. Not only that, but he was responsible for growth at some of the biggest brands and tech companies in the world, such as Dropbox, Eventbrite, Lookout, and […]
5 Things You Need To Know About Business Utilities Suppliers
Finding good utility suppliers is an important step for every business. Apart from ensuring that your operations run smoothly, having reliable utility suppliers is imperative if you want your business to save money. But before you sign a long-term contract that you might regret later on, here are some things you should know about these […]
Content Distribution Strategy and Tactics to Start Using Right Now
If you have already accessed this link, I think you already know what distribution is and how important it is in your business and marketing management. Therefore, I am not going to get into details about this but instead, discuss the distribution strategy, a concept that is as important as the whole distribution process. We […]
Distribution Channels: The Definitive Guide
Distribution channels are some of the most important things in marketing. Each marketing strategy is based on key elements that make it work, the classic 4Ps: product, promotion, price and placement. What we are interested in today, is the last one of them, the placement, which refers to distribution. Distribution is important therefore but more […]