There’s a lot of talk these days about the concept of “side projects”. Many entrepreneurs, marketers, and business owners are advising us that we need to have our own side projects, that we need to start working our ass off if we want to build an empire, a company or something that will bring us […]
Why Is It Important to Develop a “Connecting The Dots” Skill for 2021?
Brian wrote a comprehensive article on Buffer’s blog about “Marketing Skills That Help Teams Produce Consistently Great Content” He pointed out the 7 skills marketers must have today in order to help their team: storytelling, prioritizing, collaboration, visualizing, experimenting, analyzing and learning. It’s a great list, but after reading it I left him a comment […]
It’s Not About The Platforms. It’s About The Content We Put There
Why do we focus so much on understanding a thing that we can’t manage? Why do we get angry every time a platform changes its behavior, or its algorithm? When Facebook changed its news feed algorithm, every social media marketer freaked out. When Instagram decided to move from the chronological timeline to show only the […]
Time and Attention: The 2 Resources Marketers Will Have to Fight For
I want to let you know right from the start, that this is the kind of article that will get your attention and will consume some of your time. So, get ready! Before we get right into the subject of this article, I want to ask you some questions. Why did you click on the […]
Interview With Michael Nova
I enjoy talking with exciting people that have great life stories! This time I had the chance to chat with Michael Nova, a musician and entrepreneur, founder of Nova Music Productions that manages to juggle his passion for music with his job. Down below you can read an interview in which we can find out […]
What I Learned Before Turning 30 Years Old
A few days ago I celebrated my 30th birthday. I finally answered the “how old are you” question with “I’m 30”. This is the beginning of the next new decade of my life. Before I turned 30, I read Ryan’s article about what he had learned until turning 30, how he lived his life and […]
Chasing Trends Will Kill Your Marketing Purpose
I have a friend who is the manager of a pastry store. As any manager, his question at the end of the day is- how much of my product did I sell? And to find out that, you take some things into account and see the variables which helped the business or hindered it. It […]
23 Reasons Why I Still Believe Ryan Holiday’s lies
I was sitting by the pool with Ryan Holiday’s book in front of me. I was impersonating the interesting and mysterious guy who is reading an interesting book just because the cover has a contrasted title. Next to me was a couple of young adults, that were on Facebook, reading and looking at ridiculous videos. […]
Should Marketers Have a Personal Brand?
Marketers work with brands. A marketer can work either for one or for more brands at the same time. If a marketer is an employee in a company that has a marketing department, he might be working for only one brand. If he’s working in an agency, or he’s a freelancer/consultant, he most probably has […]
Dear Marketer, It’s a Hard Knock Life!
When was the last time you checked your TV and looked at what’s going on over there for more than 20 minutes without even checking your phone? I’ve heard a lot about the future of the second screen and how important mobile will be in the future. Well, guess what? The future is now and […]