What if we start looking at content marketing as a feature of our brand? As a second product that is embracing the real product. As the product that has the capacity not only to create some marketing or sales funnel, but also as the product who can connect with the user, with other brands and […]
My Personal Story On How I Dived In Marketing
This is my own personal story on how i divided in marketing and the question that is following me even today. Why are you here? What made you choose the path you’re on? None of these are the question I want to talk to you about, but we’re on it. I believe that each and […]
What Kind of Marketer Am I?
Lately I’ve been thinking a lot about what is a marketer. I started with the modern marketer topic (here you can read what the specialists have to say about it and here I wrote a Medium post about my personal opinion on the modern marketer) and now I want to go further with this topic. […]
Time is My Personal Professional Struggle
Did you get to read today’s latest news about the new trendy marketing strategy you should use in your next campaign? Ohh no, that’s too bad. But did you find out about the update Instagram just launched? You didn’t see it on Techcrunch? But everybody knows about it and Starbucks and Coca-Cola already made a […]
The Only Step to Successful Presentations You Need to Know
It is absolutely normal to be nervous before a presentation. When you stand up and it’s such a dead moment that you feel that every step you take gets you closer to purgatory. You start sweating, everyone around starts whispering, and the guy in the back speaks louder. You’re holding an A4 sheet scribbled on […]
At the End of the Day, People are Not Numbers
If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me ask you something: what does marketing represent for you? But don’t talk in definition terms or other clicheic ideas that you’ve heard in some podcast or read in some speciality book. What does marketing represent […]
Why Will I Consume Less Content and Listen More in 2016?
Marketers have a hard job to do every day, every week, every month and every year. Starting from creating a deeper relationship between brand and customer, creating values for the market, finding solutions for the needs of their clients and yes, they also need to educate themselves. Sometimes it is hard to do all that […]
This 3:3 Rule Can Help You Go Big With Your Social Media Strategy
After I finished writing this article, I stopped for a moment at the 3rd point; a common issue for not only those responsible for content marketing, but for those responsible for social media strategy as well. Let’s imagine that social media might resemble our life environment, LinkedIn could be the office (a professional network focused […]
The day will come when creativity will win over time
This is not a business blog post, or a social media one. This is a blog post where I find myself sometimes struggling with time over creativity. And I think that I’m not alone in this battle, right? I am in a constant fight with time. Sometimes he wins, sometimes I win. I could win […]
Sometimes community can be summed up in a single word
-Ghideon, we need you on this case. -Understood, he responds picking up the phone. -You know you cannot involve the police, the courthouse or the press, right? -I know, but if you need me then I have to call my team …he answered while already dialing the numbers… Lately I’ve started watching a certain TV […]