What does success on social media mean? A simple question that maybe a lot of marketers ask themselves, myself included. For some of us it is a tough question because we really don’t understand the context in which the question was asked. But I have 2 answers for this. The first answer is the obvious […]
Instagram and Snapchat are the King and Queen of Visual Marketing
For this title I was inspired by Gary Vaynerchuk with the headline of this article, but he put it in other words: Instagram and Snapchat are the King and Queen of Attention. And when I first heard from it, I already knew that visual marketing has a lot to do with attention today. So I […]
Infographic: Snapchat Visual Marketing Strategy
Why should marketers consider Snapchat in their visual marketing strategy? I already wrote 2 posts about Snapchat Marketing Strategy: Why should you introduce Snapchat in your Visual Marketing Strategy? Snapchat Strategy: The Not-So-Perfect But Real Content in the Context And now I designed an infographic where I tried to show you more visually the Snapchat […]
Snapchat Strategy: The Not-So-Perfect But Real Content in the Context
Marketers talked a lot about being transparent with your community. The problem is that a lot of them are just talking, without executing. But let me tell you this: being as transparent as everyone is saying is not so easy. That means that you need to show your community the hard work your employees are […]
The Numbers in Social Media That Can be Broken
This post is dedicated to anyone who falls into the category of communications/marketing people charged with the management of a brand in social media. Every day I see people talking about data, statistics, numbers, formulas and algorithms that MUST BE implemented in the communication of the brand in order for it to be successful. We […]
Why should you introduce Snapchat in your Visual Marketing Strategy?
I’m a big believer in the fact that everything is related to visual marketing, even if we are talking about big visuals such as infographics, slideshare presentations or social media visual channels like Instagram or Pinterest. But lately, my attention has been focused on Snapchat. This little white ghost that I have downloaded into my […]
The Moment When Facebook Will Allow Audio Content
Today you can post on Facebook almost everything: from visuals (photo, images, charts, ads), videos (small and big), gifs, emojis and text (status and notes). But what about audio? You can’t post simply audio on Facebook. And I think that this will be a big step forward for this social network. Only then they will […]
Why is Instagram the first app I open in the morning?
There is a lot of noise on social media. Everybody is complaining about it but, also, everybody is making it. Myself included. Could I say I’m guilty about this? Maybe. Why? Because I have a personal Facebook account? Several other business pages that I manage on Facebook? Because I have a Twitter account? An Instagram […]
How to Get Featured on Slideshare: 3 Effective Tactics to Be a Pro
For me, at the beginning, Slideshare was a simple social network where I could just upload a presentation I’d prepared for a class or event, period. But then I took a closer look at this platform and saw some tremendous opportunity. Even if you are a marketer, a niche specialist or a brand, you can […]
3 Lessons I Learned from Instagram Content Marketing Strategy
Looking on how Instagram launch these days their Partners my eyes saw something bigger – they way they categorized their Partners: Ad Tech, Community Management & Content Marketing (and I’m wondering what Joe Pulizzi and Robert Rose will say about this category in their This Old PNR Podcast) And I want to take a moment […]