I use LinkedIn on a daily basis. Sometimes I happen to find better articles on LinkedIn than on Medium, sometimes I happen to connect more easily with someone on LinkedIn than on Twitter and sometimes I happen to find out news from groups I’ve subscribed on LinkedIn.
But is it just me or there’s too much chaos on LinkedIn?
I wrote an article about the fact that Linkedin moves towards an educational network in the professional field, but from then until now things have not moved at the speed I expected them to.
1. The standard article on LinkedIn Pulse
LinkedIn has announced on the official blog a few days ago that more than 1 million members have published a post.
Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries. source
I was happy to see that LinkedIn has done a small facelift for Pulse, and it now looks much better, cleaner and more modern.
Click on the picture for more
I’m noticing that more and more people in my friends circle on LinkedIn are using the publishing option. Okay, but if we take into account this kind of articles, then I think we should establish some standards and limits on what is and what isn’t an article on LinkedIn.
As I said in the past, there are users who write articles just for LinkedIn, there are others who take articles from their blog and post them on LinkedIn, and there are the kind of users who “write” articles like the ones I was talking about above.
I think LinkedIn should create a certain standard that educates (or even forces) the user to write better, more professional articles! Perhaps this way the quality of the articles will grow and those who can keep up will benefit, and the rest … will have to sit and learn.
2. Are groups on LinkedIn dead or in a coma?
Launching groups has been a clever move from the network but the problem is that they have been neglected ever since and right now, on these groups you won’t find anything else besides links and promotions from brands waiting to catch another user.
I think that these groups could be an important point in a brand’s strategy on LinkedIn, if the network would emphasize more on them and be more attentive to its development.
3. What happens to the rest of the companies bought by LinkedIn?
In may 2012, LinkedIn has bought Slideshare for $119 million. In April 2013, LinkedIn has bought Pulse for $90 million. In April 2015, it bought Lynda.com for $1.5 billion And the list goes on (you can see it here).
Of those 14 companies, many have been adapted and incorporated into the network, Connected became LinkedIn Connected, Index Tank became LinkedIn Search, mspoke became LinkedIn Recommendations etc. But some have remained intact and independent: Slideshare, Lynda.com, Careerify, Refresh.io etc. Now the question is what will happen with these companies?
Because if we take a look at the list of purchases made by Facebook and we looks at Instagram and WhatsApp, we can notice a clear development and growth. Ok, let’s not consider the companies that the big blue has killed or the budget Facebook has opposed to LinkedIn.
However, shouldn’t we have to see some kind of growth, development and implementation in these companies that LinkedIn has purchased?
4. The next step taken by LinkedIn should be a stronger positioning
Whether we are talking about brand, network or experience positioning, LinkedIn should position itself more powerfully on the market. It should be on the lips of marketers and professionals when it comes to social media. It should provide unique resources and experiences to its users.
Brands should have more freedom. Brands should be the ones that offer unique experiences to the communities. The influencers program should be resumed, and it should have an algorithm introduced based on the theory of gamification where everyone can be an influencer if they meet certain conditions.
I think LinkedIn has the power to do all of this and I might be rushing to make decisions, BUUUUUT if the network does not move faster, then I don’t see it in the next 5 years in the top 3 social networks most used by specialists.
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