Here’s a question every marketer, blogger or business owner ask themselves when they start working online. Is there a way to conduct free advertising? Well, I believe that yes, there is such thing as free advertising but it all depends on what your goals are and what do you want to achieve with your marketing […]
My 6 Tips for Future Marketing, Advertising and Communication Students
I haven’t gone to any marketing or advertising school and, still, I work in the field. Sure, I’m currently getting an M.A. in Advertising but that’s more because of the need of completing my studies (Thanks, dear Bologna system), than because of the desire to learn something. I firmly believe that everything must be done […]
Why are we afraid of the word “advertising”?
I look around me and I see more and more people from the advertising industry (marketing, digital marketing, social media, PR, etc.), running from the word “advertising”. And not only that, they are even ashamed of this field. They wrap it in other more pompous and trendy words like storytelling, content marketing, programmatic advertising, social […]
The ad and content blocking situation
Dear advertisers, I don’t know if you figure it out but the fear for advertising is getting bigger and bigger. People are afraid of advertising. But guess what, not every advertising you create for a brand or you put out for a campaign is a good advertising. And I know that here we talk about […]
What to look out for when an agency or specialist suggests Instagram
Now that there’s so much talk about Instagram and brands already have the courage to experiment on this photo sharing platform I am certain online/social media/pr agencies will start adding Instagram to their list of proposals for their clients. And that’s a good thing and I want to congratulate them for it BUT the client […]
Instagram has brought the possibility of advertising to small brands
Until now, Instagram was divided into two broad categories when it came to marketing: brands that were testing the terrain and gained sympathy from the community and brands that did not understand the puropose behind uploading some photos on the platform just for the sake of the trend. And with every chance I get I […]
“99 Francs” An Unscrupulous Satire on Advertising
“I work in advertising: yes, I am polluting the universe…In my line of work no one wants you to be happy, because happy people do not consume.” -What’s wrong with this guy? Wait a minute! “Frederic Beigbeder wrote this novel between 1997 and 2000 while he was working at the Young & Rubicam advertising agency. […]
Advertising’s Biggest Enemy is Indifference
I wrote an article on Bannersnack‘s Blog about the biggest enemy in advertising and how to get rid of it. It was kind of funny to look back in my profesional life and see that sometimes the biggest enemy is not the client’s wife, social media, haters or even your mother…