If you would take a quick look at the online environment of today, you will notice this: All successful companies and individuals are backed up by strong and popular brands, easy to recognize and easy to trust. If you are not on the Internet these days, you don’t exist as a professional or as a […]
Online Branding Is The New Free Advertising
Some may say that online branding is the way you get exposure for your brand on different levels of online marketing. Even if we talk about social media, search, content marketing, influencer marketing or paid advertising. I like to say that online branding is everything you do today in the online medium, even if it’s […]
It Doesn’t Matter the Brand Name or Logo
What is branding today from a business perspective? Everything. What is marketing today from the same perspective? Everything. Because everything you show on/for/from the internet is branding. Everything you create on/for/from the internet is content. Everything you promote on/for/from the internet is marketing. We just want them to call them differently because it’s cool, or […]
Healthy Rebranding Comes From the Inside Out
Do you choose your clothes based on how they make you look or by your attitude? I will come back to this question later. Now, I want to explain a little where this clothes idea comes from and what does it have to do with a “visual marketing and content strategy” blog. Clothes for a […]