If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me ask you something: what does marketing represent for you? But don’t talk in definition terms or other clicheic ideas that you’ve heard in some podcast or read in some speciality book. What does marketing represent […]
The reason why marketing articles could be harmful
Coming up with this title on a marketing and social media blog is kind of anticlimactic, right? What’s the idea? Do I want to shame blogs that talk about marketing, advertising or social media? Wouldn’t this mean that I’m just a huge hypocrite? Well … if you look at it this way, then you could […]
What to look out for when an agency or specialist suggests Instagram
Now that there’s so much talk about Instagram and brands already have the courage to experiment on this photo sharing platform I am certain online/social media/pr agencies will start adding Instagram to their list of proposals for their clients. And that’s a good thing and I want to congratulate them for it BUT the client […]
We Work for the People
What are you working on today? Are you a designer and you’ve got to deliver the fifth layout change for a client? Or are you a programmer that has to solve a problem that a client signaled (one that maybe no one else but him sees). Or maybe you’re a salesman and your superior is […]
The simplest rule
You can work in marketing or you can work in advertising. You can be a Social Media Ninja or just a blogger. You can be an international brand manager or a simple local sales agent for car cleaning products. There is only one clear and simple rule that could distinguish
How Different Should You be in a Different Market?
Raise your hands if you’ve ever heard the next few statements at a conference:
Customer Loyalty Lies in the Little Things
While sitting in front of a store and discussing marketing problems we were watching a man who was parking his car right in front of the store’s entrance. He gets out of the car, lifts the hood, spreads a blanket in the trunk then moves towards the entrance. There, he has a stroller waiting filled […]
The Love Language of Your Client
Incidentally I happened to listen to a podcast where the guest was Gary Chapman, author of the book “The 5 love languages”. The author states that each of us has a specific love language: words of confirmation acts of service receiving gifts quality time physical touch After listening to him I started thinking “Ok, but […]
Crazy, Wise and Fair
That’s how you’d like your client to be, right? Crazy enough to accept the new product you brought on the shelf. Wise enough to use it and if you do something wrong keep it between him and you.