Let’s be honest and admit that we enjoy talking about others and knowing certain things about some people. Perhaps that’s why social media has caught on so well. Because you don’t have to spend two or three hours to talk to one person about someone else when from one scroll you can see the last […]
The future of Social Media Marketing Department
I’m starting to think that the role of a Social Media Manager will begin to be increasingly difficult. What does a Social Media Manager do today? Creates content? What type of content: text, visual or audio? Answers questions on the brand’s social media pages? Analyzes and writes reports? Launches campaigns? More media than social or […]
The battle between platforms for publishers and consumers
When Apple releases a product, a service or an update you better not think of releasing anything in the following week, whether you’re Nike, Samsung, or Barack Obama. Why? Because when a game changer speaks, people shut up and the market takes notice. Last night Apple came to the stage and did a whole bunch […]
Social media: a useful tool for anyone who wants to be a journalist
These days anyone can be a journalist. And although this can be a terrible disappointment for some, it could be a huge opportunity for others. Let’s look beyond the fact that you need a thorough study of journalism, that you must know the ethics of journalism, the editorial system etc. I’m not a journalist, nor […]
Why Do We Have To Change The 2 In &?
I want to show you today why do we have to change the 2 in &. Let’s think about it from a digital level. Social Media is created by two important factors: consumers/users (people) and brands (companies). And these factors “give birth” to the experience that makes Social Media so interesting, attractive and interactive. We […]
Vloggers and Instagrammers – The New Wave of Influencers!
I’ve read in Guy Kawasaki’s book „The Art of Enchantment” a paragraph that I want to talk about. Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time (or let an intern use it), pronounce judgment, and then move on the next shimy […]
LinkedIn Aims Towards Being an Educational Social Network
A lot of people when they hear LinkedIn immediately start thinking about a social network good enough for finding a job or replacing your CV. Certainly, these things would have been true a few years back, but apparently, starting with today, LinkedIn aims towards being an educational and professional social network. Let’s see why. Slideshare […]
Brand Should be Present on Social Media in 2015
This post could never reach an end anyway, so I’m going to put my two cents in too. From the hundreds of reasons you could read on the internet regarding why you, as a brand, should be present on Social Media, I was thinking this morning about this from my point of view. There are, […]
Maybe the Best Blogging Lesson I Ever Had
The best blogging lesson I had did not come from any specialized course in social media, conference or any other book or blog. The best blogging lesson I’ve had, happened once on a train. It was a Saturday morning when I got on a train with a marketing book on me. I was ready for […]
A Consumption Period is Coming in Social Media
Instagram is bought by Facebook. Facebook launches hashtags. Instagram separates from Twitter. Google changes its platform. Pinterest registers a growth in 2012. Vine and Snapchat are on the rise. iOs updates. Android updates. Yahoo bought Tumblr. MySpace relaunches. Snapchat launched Discover. Google+ is trying something. And the list may go on.