Until now, you heard me talking a lot about visual storytelling. In fact, I still believe that visual marketing is one of the most important techniques in digital marketing, together with storytelling. Just pause for a few seconds and think about all the top social media platforms we use today, platforms such as Facebook, Instagram, […]
10 Visual Content Marketing Questions Answered for Marketers and Entrepreneurs
Knowledge is power. Content is king. Visual content marketing however, is what gives power to the king. As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience help you build trust and develop a strong and influential brand. We know that 61% of US online consumers are making purchases […]
The 2019 Visual Content Marketing Trends
What I saw lately that happens in the digital marketing and social media world made me think about what will be the trends in visual marketing in 2019. Last year I made a Slideshare presentation where I shared my thoughts about what will be big in 2016 in terms of visual marketing. Some of them […]
How Netflix Found Out the Power of Visual Marketing
I’m a visual guy and that’s why I like Instagram, SlideShare, Snapchat and believe in content such as infographics, presentations, .Gif’s and also banner ads. Yes, my friends, I believe in banner ads. Because like I told you before, the banner ad is still alive and working and it won’t die for the next 10 […]
3 Content Types You Can Create If You Can’t Write
I love content marketing. I believe that if you’re a digital marketer, you love it too. Or maybe not. Because there is a lot of talk on how to create great content for your brand, how to promote it and why you should use content marketing. And most of this content is about writing a […]
8 Mistakes You Can Do While Designing an Infographic
Infographics are one of the key elements to a successful visual marketing strategy. Even if it’s very hard to design (I trully recommend working with a professional designer) you need to do it. because sometimes an infographic can be a pain in the ass for your audience when they don’t have the time to read […]
5 Visual Marketing Trends You Should Check in 2016
2015 was a good year for visual marketing. There were lots of studies and specialists out there who evangelized the power of visual marketing. Some of them are saying that inserting a visual in your tweet will increase your engagement, or if you have a featured image for your blog post will definitely raise more […]
Do Your Best in Visual Marketing by Learning From the 1,000 Most Popular Infographics
After I made this infographic and it was featured on Slideshare, I came across on this infographic where I found some great insights that might be a good case study for every (visual) content marketer: The most popular infographics include 396 words Average size is 3683 x 804 pixel widde Most popular color is blue […]
This 3:3 Rule Can Help You Go Big With Your Social Media Strategy
After I finished writing this article, I stopped for a moment at the 3rd point; a common issue for not only those responsible for content marketing, but for those responsible for social media strategy as well. Let’s imagine that social media might resemble our life environment, LinkedIn could be the office (a professional network focused […]
3 common mistakes in visual marketing
Every day I bump into at least 10 articles with the same theory, in different words, on the importance of visual in content marketing, on how to use visual content, x applications free to use, on how to get more followers on Instagram and how to stand out through your visual marketing strategy. The problem, […]