When it comes to establishing a creative enterprise, it’s important to outline the priorities you need to handle. This is especially true if it’s the first time you’re attempting to launch a business in this industry. But before you get to the nitty-gritty of accepting projects, you need to let people know you exist. It’s […]
Welcome to My Blog
The Most Effective Ways To Market Yourself As A Freelancer
With much of the world’s population in quarantine, much of society’s infrastructure is going to be suspended. Schools and all non-essential private sector businesses are all mandated to minimize operations, if not to cease them. With the world in the state, it’s currently in, especially with the government’s call to practice social distancing, the need […]
Why Create Communities Based on Interests and Not Brands
How to grow an online community? There are tons of articles and guides on how to grow an online community. You can start by creating a Facebook group, you can do your own forum or create an offline event and people will come. But there is one simple idea that we as marketers often forget: […]
7 Brilliant Examples of Brand Storytelling You Don’t Want to Miss
We’ve all heard about storytelling marketing and there are a lot of storytelling examples that can inspire us for our next marketing campaign. But what is really storytelling? Why is it effective and how do brands use this approach in order to better their marketing results? Well, I will try to answer all these questions […]
Empathy, Leadership, Innovation, and Context in These Uncertain Moments
We, the marketers, are trying to figure out what will be next, what will be tomorrow and what we should do in order to make the future better. Some of us think that the system should be led by leaders. Others are thinking that we need to break the system because the system is already […]
Do More Than Just Stand Out. Create Your Own Crowd.
Today, your competition could be almost anywhere in the world, from down the street to across the country or the globe. The first inclination of many business owners is probably that they need to stand out to succeed, but standing out from the crowd is difficult, especially if you are an entrepreneur trying to break […]