Here’s how you can build a successful LinkedIn marketing strategy for your brand. LinkedIn is the most important social media platform among professionals and it has become increasingly popular during the past few years. Individuals and as well, companies, use LinkedIn to get in contact with each other. People use it to promote themselves and […]
Welcome to My Blog
Why Do People Unsubscribe From Your Podcast? (+200 Answers)
Why do people unsubscribe from my podcast? There is this question that many podcasters ask themselves. And I believe that there may not be a universally valid and accepted answer. It’s like social media: Why do people unlike my Facebook page or why do people don’t post comments on my Instagram post? Starting from this […]
4 Holy Grails of B2B Content Marketing that Initiate New Relationships with Customers
We are all investing time and money in B2C and B2B content marketing. Content sells, it allows you to get ahead of the competition and increase sales, awareness or traffic to a website. But not all content marketing is directed to the general audience. In fact, there are many forms of content marketing and today […]
Content Distribution Strategy and Tactics to Start Using Right Now
If you have already accessed this link, I think you already know what distribution is and how important it is in your business and marketing management. Therefore, I am not going to get into details about this but instead, discuss the distribution strategy, a concept that is as important as the whole distribution process. We […]
Distribution Channels: The Definitive Guide
Distribution channels are some of the most important things in marketing. Each marketing strategy is based on key elements that make it work, the classic 4Ps: product, promotion, price and placement. What we are interested in today, is the last one of them, the placement, which refers to distribution. Distribution is important therefore but more […]
Multi-channel vs. Omni-channel: What’s the difference?
Whether we know it or not, all marketers are engaged in either multi-channel or omni-channel marketing. The terms may not be familiar to you, and if you are like most people, you’re probably not very clear on the distinction. But, it is important to understand what encompasses each one of them and make an informed […]