I’m an unsuccessful marketer! I don’t have Cannes Lions on my bookshelf. I don’t own a newsletter with thousands of subscribers. I don’t manage a huge team of A-players. I didn’t make it on the Forbes cover. I don’t have an exercise or meditation routine (thanks partly to my toddlers). I don’t even have […]
Welcome to My Blog
Marketing is understanding people
No matter how much the platforms, tools, and marketing strategies change over time, one type of marketing remains constant: understanding people. Katelyn Bourgoin (one of my fav. marketer out there) often emphasizes this point: stay close to people, talk to your customers, and get to know them. It may not be glamorous, and it won’t […]
The Modern Way to Build a Brand
The traditional way to launch a business was to build a product first and then find an audience. However, the modern way to launch a business is to find an audience first and then build a product. This is known as the “Audience First. Product Next” framework. Here’s a Twitter thread on how Sahil Bloom […]
The Psychology Behind Bookmarks on Social Media
I’ve been thinking lately about the power of bookmarks in social media marketing. Bookmarks are a better vanity metric than likes. That’s not to say that likes aren’t important. When I see that more people have saved my content than liked it on Instagram, I feel like I have a deeper connection with them, and […]
Audience First. Product Next: The Modern Way to Build a Sustainable Brand
Sahil Bloom is an investor, creator, and entrepreneur. With over 250.000 people that subscribed to his Newsletter, 846K following him on Twitter, more than 170K on Linkedin, and 170K+ on Instagram, I’m still thinking if he is more as a creator. But before all of these great and big numbers, Sahill was a Stanford pitcher […]
Measuring the wrong metrics on social media.
I believe that one of the biggest mistake a social media marketer can make is to measure their work using individual metrics, such as likes, comments, CTR, or video views. These metrics only matter if they are used purposefully. Instead, create a purpose-driven content strategy with a clear end goal. Don’t measure alone. Measure in […]