Content marketing. If put together, these words are two of the most popular terms in today’s marketing industry. However, the whole idea of using content to market your business depends on your location, your exposure and at the same time, the audience you are targeting. Nevertheless, content marketing is the king of today’s marketing environment. […]
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Why Does User Intent Matter So Much In Content Marketing
As a content marketer, I guess that you already know about the importance of content in your strategy. You know that your message is important, that you need to convey it properly and that you need to convince the audience that it is the right message for them. However, everything depends on the type of […]
Marketing Collateral: From Definition to Examples
Marketing collateral is a term that few people discuss these days despite the fact that it represents an ongoing trend that has been around for decades. And, it will continue to be in the mainstream as long as people will engage in marketing, digital or otherwise. While few people discuss the term, many engage in […]
How to Simplify Your 31
Before I started writing this article I wrote several other ones about this topic and I choose the Select All + Delete option, because I realized something. It wasn’t my own topic and it wasn’t even my own idea. I read Ryan Holiday’s article about 3.1 lessons learned on the way to 31 and there […]
25 Content Ideas That Last Forever
Great content ideas transformed into articles, podcasts or videos may prove to be an incredible source of revenue for a website or a business. I am not referring to revenue in the traditional way, though if you promote an eCommerce shop you might get there as well. I am talking about everything that is to […]
How to Promote and Make Viral Your New Original Research in 6 Easy Steps
What’s the best type of content that can bring you the amount of value you want for your site? Answer: original research. There is one type of content that can drive you backlinks (hello SEO guy), that can help your brand awareness (hello brand managers) and also can make it viral in your industry (hello […]