Here’s a question every marketer, blogger or business owner ask themselves when they start working online. Is there a way to conduct free advertising? Well, I believe that yes, there is such thing as free advertising but it all depends on what your goals are and what do you want to achieve with your marketing […]
How to Use the Best Banner Generator as a Freelancer
Are you a freelance designer, writer or marketer? Are you using the right tools for your tasks? Well, today, I am going to talk about the best online banner generator you can find (Disclosure: I do work there, but I also use the app), why you should use it and of course, why you need […]
Marketing is Just Like a Puzzle
When I was a kid, making puzzles was one of kids’ favorite winter activities. I, on the other hand, wasn’t and I’m still not a big fan of making puzzles. And I admit it, I also don’t have enough patience to look at a big table, with hundreds of pieces of puzzle on it and […]
Let The New Generation of Marketers Do Their Job
I have an ironic smile every time I read an article that says that “the new advertising killed the old good advertising” or “advertising’s lost generation”. And there is another type of article that makes me laugh even harder: the one in which somebody who worked in advertising in the ‘80s or ‘70s talks about […]
Your Website’s Speed Performance Matters. Do it Right And Leads Will Follow!
We live in the speed era and no one has time to stare at a screen waiting for a website to load. According to Wired Innovation Insights, 47% of consumers want a web page to load in two seconds or less. That means that you need to work on your website speed performance if you […]
3 Big Struggles Nearly All Marketers Face
Lately I’ve realised that my behavior relating the marketing industry has changed. I’m not looking at the campaigns some brands do on social media anymore and I’m not interested in the trends coming up in 2017. I’m more interested in the behavior of the marketer. I’m looking at the guy/girl struggling to understand why Instagram […]
Can We Please Stop Using Cliché Marketing Words?
This is a rant for all the marketers that write blog posts or speak at different conferences. I found myself sitting in a chair, listening to a marketer talking to his audience at a business/marketing/social media conference. He is well dressed, with a presentation in which he has his logo, name, Twitter and Facebook account […]
The Right Mix Between Micro and Macro Influencer For Your Marketing Strategy
Everybody is talking about ”influencer marketing” today. If you are a marketer, blogger, vlogger, instagrammer or entrepreneur, you definitely heard this term – influencer marketing. And maybe you were curious what is about this new strategy (oh boy! Another new strategy that somebody came up with it in order to sell something) or maybe you […]
Experimenting with Experience Marketing
Lately I came across this word that almost crushed my marketing world. I heard it before but I didn’t gave so much importance on it. Then I heard it in the design industry and the person who has this in his bio, next to his name, can easily claim without almost any doubt that he […]
What Do You Lose If You Stop Doing The Old Things?
I believe in learning new things and being specialized in a specific strategy or instrument. I admit, I’m not good in Adwords and I really don’t want to learn more about it. Also, I know that I’m not a good SEO or an analytics guy. I understand the power of these instruments and I respect […]