I started using Instagram ever since it was launched for Android. Because I owned a lousy HTC Wildfire S I had to wait until Kevin & Co thought about the poor Android users. And in the night of Instagram’s Android launch I couldn’t help but get it on my phone. And of course, since I […]
Why Design Should Be a Helping Hand?
The first time I opened Photoshop I was still in high school. It all started with a game when Manu told me “Do you know this program? You can make fun of people’s faces in pictures”. And then we spent our days liquefying photos. That was until I decided “let’s see if I can do […]
Why are instagrammers the next thing in visual marketing?
After 5 days spent travelling alongside some very talented instagrammers and after driving with them for more than 1200 km, I’ve realized that these content creators just might be the next big thing in visual marketing. And I say „the next big thing” regarding the Romanian market. Yeah, visual communication is the next thing for […]
The Image-Consumer
In David Hurn’s book “On looking at photographs: A practical guide” I came across an interesting term: “The image-consumer” Each and every one of us is a picture-consumer. Whether we work in advertising or not. We are picture-consumers when we’re taking photos, when we’re changing our phone wallpaper, when we’re watching TV or when we […]