Now that there’s so much talk about Instagram and brands already have the courage to experiment on this photo sharing platform I am certain online/social media/pr agencies will start adding Instagram to their list of proposals for their clients. And that’s a good thing and I want to congratulate them for it BUT the client […]
How to design an infographic in 9 simple steps
Last time I wrote about how to design an infographic, I wanted to focus on the theoretical part. I tried to introduce you to the thery of designing an infographic. Of course, I am not a professional designer but I like everything that is visual and therefore I’ve also studied this field – infographic. The […]
How to Design an Infographic. The Theoretical Part.
Perhaps the most interesting part is that there shouldn’t have to be a competition between Infographics and Presentations (visual formats) as long as you know how to “redesign” them in order to get the most out of them. For example, when I made the infographic on “The Art of Evangelism” and I put it on […]
A Brand’s Second Step on Instagram: Researching
Of course, I still strongly suggest that NOT EVERY BRAND SHOULD BE ON INSTAGRAM. But just in case you’ve already made the first step and decided it’s something you want to do and being present on Instagram is necessary for your brand, let me congratulate you and invite you in the next part of our […]
The First Step Of a Brand on Instagram: The Decision
The most difficult step you have to take when you want to start something is the first step. And this first step you have to take is called: “the decision”. Ah…how strange it felt writing the first sentences of this post, a little too motivational, too Maxwell or who knows what other motivational speaker you […]
Healthy Rebranding Comes From the Inside Out
Do you choose your clothes based on how they make you look or by your attitude? I will come back to this question later. Now, I want to explain a little where this clothes idea comes from and what does it have to do with a “visual marketing and content strategy” blog. Clothes for a […]
3 Situations in Which Visual Content Meets the Needs of the Customers!
Are you still thinking about why you should use visual marketing? Moreover, in what situations could you use visual marketing for your business? And by visual marketing I mean more than the photos you’re posting on Facebook or Instagram. Were talking about the content you must offer to the customer in order to satisfy a […]
Learn How to Design a Slideshare Presentation in 5 Steps
It was almost my turn at presenting. 5 of my colleagues had already done their presentations with 20 slides with 15 bullets each, filled with information copied directly from their paper. The professors were already looking very bored. I realized that the moment they said my name and called me to the front. I opened […]
Great Practices for Brands Adopting Instagram in 2015
I believe the time has come for brands to start using Instagram in 2015. Experiments were made, the community has grown and case studies exist. I’ve noticed that Instagram influencers are beginning to stand out in the global market.
Perhaps More Visual Storytelling Wouldn’t Hurt Publishers
I was at a press conference and in front of me was a hasty journalist, with an agenda in one hand, her bag on her shoulder, her pen in her mouth and trying to take a picture with an iPhone 4S. My “luck” was that she was right in front of me and I could […]