The biggest fear of every content marketer is to ask the next question: Can content marketing drive sales? The answer is yes. You can drive sales with content. But it requires more than just publishing a blog post or social media update. To turn content marketing into a sales driver, you need to have a […]
How to Optimize Your Website’s Content to Reach a Larger Audience
Do you want to expand the reach of your website and attract a larger audience? If so, you’re in luck! This blog post will list tips on optimizing your website’s content and making it more appealing to potential visitors. Following these simple guidelines can increase your website’s visibility and attract more people interested in what […]
Understanding the Beauty of Binge-Worthy Content
Netflix marketers introduced us to a new concept, a few years ago: binge-watching. It was not a new thing entirely since we were all able already to buy entire series or franchises and binge watch with friends and family but it was made popular by the giant streaming platform as a marketing strategy. And it […]
Content Strategy: How To Diversify Your Content & Get More Web Traffic
How to diversify your content in an overcrowded market and also don’t get any burnout? Can you do it? Well, before going any further, let’s talk a little bit about content marketing and content marketing strategies, two of our main topics of today. What is content strategy? How does it fit into the content […]
Editorial Calendar – Building Success in Content Marketing
Content marketing converts. It can help you build awareness, grow your pool of fans or customers, develop a brand from nothing to everything and more. According to Statista, there are over 4 billion Internet users out there. If you are running a global business, this is your total potential audience. A huge audience that comprises […]
How These Brands are Using Content Marketing to Build Their Brand
Content marketing. If put together, these words are two of the most popular terms in today’s marketing industry. However, the whole idea of using content to market your business depends on your location, your exposure and at the same time, the audience you are targeting. Nevertheless, content marketing is the king of today’s marketing environment. […]
The Ultimate Guide on How to Find and Use Images for Your Blog
A blog without images seems always incomplete. This is mainly because we are visual beings and we are used with visual imagery wherever we go, whatever we do. Moreover, we tend to better remember what we see rather than what we read or hear. It’s a fact and if you want a blog to be […]
What Content Marketers Should Know About Accelerated Mobile Pages (AMP)
Every content marketer is talking (or they should) about AMP (Accelerated Mobile Pages). That’s because today we live in a mobile era. And there are also other important facts to consider besides what you write and how to write it. One of the most important things you need to take into account as well is […]
How to Use Paid Ads To Amplify Your Content Strategy
Content is what drives people to your website or blog, what makes them stay and in the end, become fans and/or customers. Therefore, it’s quite obvious that when it comes to marketing and branding, you will use valuable content as the most important tool of your marketing strategy. On account of effectiveness, however, it will […]
How To Do a Keyword Research for a B2B Blog Post
When it comes to marketing and advertising, your best friend is the content you are providing to your customers whether we are aiming at a content marketing campaign or not. A banner has to send a message, so does a radio or a TV ad. Everything you do in order to get your audience to […]