Every day I bump into at least 10 articles with the same theory, in different words, on the importance of visual in content marketing, on how to use visual content, x applications free to use, on how to get more followers on Instagram and how to stand out through your visual marketing strategy. The problem, […]
Awesome Business and Productivity Podcasts Every Marketer Should Listen To
Time is expensive and valuable. Perhaps even more valuable than gold or money. So expensive that we think of our education from the perspective of time, not money. “Is it worth going to the respective conference? How much does it cost? OK, but how long does it take? “or “How thick is this book? How […]
What are the 3 key points in content marketing strategy?
Where did you first hear the term content marketing? At a conference? Or did you read it on a blog? Or did you see an interesting tweet and you wanted to see what the deal is with this “content marketing” term? And did you like it? What did you think of it at first? Easy, […]
Shocase: A network just for marketers and communicators
Many times I’ve looked for a social network populated just by marketers, communicators, advertisers or social media people. A social network where there are no cats (unless they’re in an ad), where there is no overly excited couple (unless it’s in a spot) or where there are no former colleagues from high school or college […]
What Content Marketing and Pottery Have in Common
Sometimes, in order to fully understand what a new trend or term refers to, we need to associate it with other common terms or situations from our life. Just like when we were kids and our teacher taught us that 1 apple plus 1 apple equals 2 apples. The teacher didn’t told me there are […]
One Thing better than Content is Responsive Content
I wrote an article on The only thing you should know for 2015 where I emphasized on respect towards the community, platform and content. Let’s look at the word “content” in relation to “platform” and “community”. I’ve noticed that people started realizing that this particular word (content) would be the king in the next year […]
The Consuming Moment of the Content from Your Content Marketing Campaigns
How much content do you put out there? Maybe 5 videos per week or 10 articles per week or 20 tweets per day? How much time and money do you spend on creating them and promoting them? Maybe 500$ or 1,000$ or 10,000$? Ok. And now that we have the content and the promotion strategy, […]