Content marketing has been getting more and more attention over the last 10 years. We are talking about content marketing from the personal branding perspective, from the advertising perspective, from the enterprise perspective or from the Social Media perspective. Can we say that everything we publish, post on the internet can be called some kind […]
4 Content Marketing Techniques You Can Use Right Now
What content marketing techniques are you using now? Long form article for your blog? Video series that shows your community the newest feature of your product? A daily story on Instagram or Snapchat about the team behind your brand? There are tremendous opportunities for you as a marketer if you want to embrace content marketing. […]
How to Create High Quality Content Using these 2 Tactics?
How to create high quality content? This is one of the most thought-provoking questions in content marketing that gets many different answers and at the same time generates many other questions. One morning, while having coffee we (the content marketing team from Bannersnack) found ourselves talking about this subject – high quality content. And from […]
Never Confuse Quality with Popularity
What does high quality content mean to you? Something that gets a lot of social attention in the ecosystem? Something that gets many comments? Something that has a big impact in your life? Something that gets viral only for a few days? What is quality content for you? There are blog posts and other types […]
Content Marketing Without Audience is Just a Pixel on the Internet
Before I get into the “audience for content marketing” topic , let me confess about something. As a content marketer I am struggling every day to create content that not only gets noticed, but stands out from the crowd. I listen podcasts about content marketing, I read articles about content marketing but even more, I […]
The Type of Content That Never Gets Old
I wish that one day we will move along and stop questioning about the type of content to use, quality or quantity. I don’t know how are you but I get sick every time I hear or read about this topic. More than that, there are the specialists who are talking over and over again […]
4 Simple Tips To Create Valuable Content
I read many blog posts, heard lots of podcast episodes and watched dozens of videos (especially webinars) where content marketing specialists were talking about valuable content. What almost nobody explained was what a valuable content represents. I believe that this term, ‘valuable content’, is very unclear, reason why people just can’t understand it. Because what […]
8 Different Blogging Goals to Help Grow Your Blog
I love blogging. Writing a blog post is almost the first thing I do when I start working. Every time when I want to blog, I go earlier at the office, make a good cup of coffee and start writing in Google Docs. And I just let the words flow. Sometimes blogging is easy and […]
The Only Moments When Content Marketing is Dead
Maybe you came on this blog after seeing this link somewhere on social media or maybe almighty Google thought that this will be a great resource for your search intent. But before we go further with our article and find out about “The Moments When Content Marketing is Dead?” let me ask you why do […]
3 Content Types You Can Create If You Can’t Write
I love content marketing. I believe that if you’re a digital marketer, you love it too. Or maybe not. Because there is a lot of talk on how to create great content for your brand, how to promote it and why you should use content marketing. And most of this content is about writing a […]