When you focus your marketing strategy on content marketing and build it around a company or a personal blog or website, SEO becomes an important part of this strategy. You need valuable content for your audience and search engines will reward you if you are able to provide essential information to your readers. However, there […]
It’s Not About The Platforms. It’s About The Content We Put There
Why do we focus so much on understanding a thing that we can’t manage? Why do we get angry every time a platform changes its behavior, or its algorithm? When Facebook changed its news feed algorithm, every social media marketer freaked out. When Instagram decided to move from the chronological timeline to show only the […]
Who Should Create the Content in Your Organization?
Let me tell you a short story about content marketing. There is this guy in your marketing team who is nagging you about content. “You should create more content” or “Let’s do a blog for our company” or “Let’s create a landing page to educate our customers about this topic” but you don’t really understand […]
4 Important Facts About Articles for Share and Social Results
Let’s write articles that gets a lot of social shares and drives us tons of web traffic. Isn’t this every content marketer’s dream? But the thing is that writing articles that get tons of shares and tremendous web traffic is something very hard to do. Why? Because if you want to write for social, your […]
Document Content Like Barack Obama, Mark Zuckerberg and Gary Vaynerchuk
Content marketing has been getting more and more attention over the last 10 years. We are talking about content marketing from the personal branding perspective, from the advertising perspective, from the enterprise perspective or from the Social Media perspective. Can we say that everything we publish, post on the internet can be called some kind […]
2 useful practices for starting out in Content Marketing
I often see companies and agencies (social media, advertising or digital) that own a blog and 3 social networks on a page bought on Theme Forest. And the majority have 2 huge problems- they either have a shitty blog or they don’t even have one. And I’m sorry for the language, but I’m trying to […]
The ad and content blocking situation
Dear advertisers, I don’t know if you figure it out but the fear for advertising is getting bigger and bigger. People are afraid of advertising. But guess what, not every advertising you create for a brand or you put out for a campaign is a good advertising. And I know that here we talk about […]
The battle between platforms for publishers and consumers
When Apple releases a product, a service or an update you better not think of releasing anything in the following week, whether you’re Nike, Samsung, or Barack Obama. Why? Because when a game changer speaks, people shut up and the market takes notice. Last night Apple came to the stage and did a whole bunch […]
3 Ways to Pursue Relevant Relationships & Contagious Content
If you just woke up and you are drinking your coffee you should read these 3 simple tips. More than that, I think you should write it down on a post it and stick it somewhere on your desktop so you see them every day. Read more on Inbound.org