This is a rant for all the marketers that write blog posts or speak at different conferences. I found myself sitting in a chair, listening to a marketer talking to his audience at a business/marketing/social media conference. He is well dressed, with a presentation in which he has his logo, name, Twitter and Facebook account […]
Are We Really That Kind of…?
There are moments in my life when something that sounds good in theory can be a bad practice… or vice-versa! This is one of those moments when I stop everything I’m doing because something just doesn’t sound right about it. I tried to find a new approach for one of our social media channels. So […]
What Do You Lose If You Stop Doing The Old Things?
I believe in learning new things and being specialized in a specific strategy or instrument. I admit, I’m not good in Adwords and I really don’t want to learn more about it. Also, I know that I’m not a good SEO or an analytics guy. I understand the power of these instruments and I respect […]
My Personal Story On How I Dived In Marketing
This is my own personal story on how i divided in marketing and the question that is following me even today. Why are you here? What made you choose the path you’re on? None of these are the question I want to talk to you about, but we’re on it. I believe that each and […]
How Do You Treat Marketing?
This question hit me while I was taking a walk outside my office. Walking through all those rushing people while they are talking on the phone or some of them catching a new Pokemon. Kind of funny to see that this kind of questions are popping in my mind while I need a break from […]
What Kind of Marketer Am I?
Lately I’ve been thinking a lot about what is a marketer. I started with the modern marketer topic (here you can read what the specialists have to say about it and here I wrote a Medium post about my personal opinion on the modern marketer) and now I want to go further with this topic. […]
How Do I Define Today’s Modern Marketer
It was one of those mornings when I was first at the office. After I “designed” my morning cup of coffee and sat at my desk, first question popped up in my mind – How do I define today’s modern marketer? It seems like a great topic for a blog post or an infographic, but […]
Time is My Personal Professional Struggle
Did you get to read today’s latest news about the new trendy marketing strategy you should use in your next campaign? Ohh no, that’s too bad. But did you find out about the update Instagram just launched? You didn’t see it on Techcrunch? But everybody knows about it and Starbucks and Coca-Cola already made a […]
In a perfect world
The Marketer brings the client into the store and the Seller sells the product. The Marketer doesn’t see himself as a God above the advertiser. The Marketer leaves the task of creating in the hands of an agency. The Marketer knows his target at a practical level. The Marketer lives in the market. The Marketer […]
What Marketers Can Learn from a Rock Concert?
Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards or some audio spots in your car. Marketing is on the street, at the post office or in your cellphone. But what about entertainment? Well…there is also some marketing drops and sometimes this field is […]