Brian wrote a comprehensive article on Buffer’s blog about “Marketing Skills That Help Teams Produce Consistently Great Content” He pointed out the 7 skills marketers must have today in order to help their team: storytelling, prioritizing, collaboration, visualizing, experimenting, analyzing and learning. It’s a great list, but after reading it I left him a comment […]
Time and Attention: The 2 Resources Marketers Will Have to Fight For
I want to let you know right from the start, that this is the kind of article that will get your attention and will consume some of your time. So, get ready! Before we get right into the subject of this article, I want to ask you some questions. Why did you click on the […]
Who Should Create the Content in Your Organization?
Let me tell you a short story about content marketing. There is this guy in your marketing team who is nagging you about content. “You should create more content” or “Let’s do a blog for our company” or “Let’s create a landing page to educate our customers about this topic” but you don’t really understand […]
Should Marketers Have a Personal Brand?
Marketers work with brands. A marketer can work either for one or for more brands at the same time. If a marketer is an employee in a company that has a marketing department, he might be working for only one brand. If he’s working in an agency, or he’s a freelancer/consultant, he most probably has […]
Dear Marketer, It’s a Hard Knock Life!
When was the last time you checked your TV and looked at what’s going on over there for more than 20 minutes without even checking your phone? I’ve heard a lot about the future of the second screen and how important mobile will be in the future. Well, guess what? The future is now and […]
Are You An Extra-Mile Marketer?
We all go through that moment when we think that our job is done. If you are a content marketer you might think that your job is finished after you’ve published the article you’ve been working on for so long. If you are a social media manager you believe that after post a new status […]
5 Things I Learned About Productivity While Traveling by Train
I love to travel. In fact, I love to travel by train. That increased my productivity. And I learned a lot doing this over the last 2 and a half years several times a month. I’m working as a Content Strategist for Bannersnack. Our headquarters is in another town, 165 kilometers away from where I […]
3 Big Struggles Nearly All Marketers Face
Lately I’ve realised that my behavior relating the marketing industry has changed. I’m not looking at the campaigns some brands do on social media anymore and I’m not interested in the trends coming up in 2017. I’m more interested in the behavior of the marketer. I’m looking at the guy/girl struggling to understand why Instagram […]
Marketing Lessons from a Designer
I’m not a designer but I love design. I also have a personal relationship with design. Back in the days, before I went to highschool I had to take my final exams. After acing them, I wanted to go to a High School of Art & Design. My parents disagreed with me because they thought […]
Love Your Customers as Yourself
In fact, I didn’t come up with this title. It’s a verse from the Bible in Matthew 22:39 where he said: “…Love your neighbor as yourself” Apart from its religious meaning, this principle can also be used as a marketing concept. This principle can actually be used in any domain if rephrased a little bit. […]