Almost every time when I’m starting a new project I’m thinking about it in tems of experiments. When I started to write my first blog on wordpress.com I called it an experiment, when I launched the first Romanian Instagram Blog I called it an experiment and now this, my first English blog is an experiment […]
Welcome to My Blog
Why Do We Pay With Data in Social Media?
It’s an interesting thing how a social network starts to expand and develop internationally by having the following statement: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you […]
The simplest rule
You can work in marketing or you can work in advertising. You can be a Social Media Ninja or just a blogger. You can be an international brand manager or a simple local sales agent for car cleaning products. There is only one clear and simple rule that could distinguish
How Different Should You be in a Different Market?
Raise your hands if you’ve ever heard the next few statements at a conference:
Advertising’s Biggest Enemy is Indifference
I wrote an article on Bannersnack‘s Blog about the biggest enemy in advertising and how to get rid of it. It was kind of funny to look back in my profesional life and see that sometimes the biggest enemy is not the client’s wife, social media, haters or even your mother…
Your Selfie Campaigns Are C-R-A-P-P-Y
While I was working in the marketing department I was required to come up with promotional campaigns for various products, store openings and all sorts of events. And don’t imagine I was sitting on my back, with my feet on the desk and a pencil in my mouth (Don Draper style) dreaming about that brilliant […]