The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at a certain level and under a certain advertising spot. So what is it that a brand does? Exhibits a product.
Welcome to My Blog
Why Design Should Be a Helping Hand?
The first time I opened Photoshop I was still in high school. It all started with a game when Manu told me “Do you know this program? You can make fun of people’s faces in pictures”. And then we spent our days liquefying photos. That was until I decided “let’s see if I can do […]
Like Explaining Social Media to Your Mom
The title of specialist/ expert/ professional in a field can be “procured” in two ways: You identify yourself a specialist and maintain this identity no matter what (through words) You are identified by people around you as a specialist (through actions) But I believe that when you’re a specialist you know how to speak about […]
Customer Loyalty Lies in the Little Things
While sitting in front of a store and discussing marketing problems we were watching a man who was parking his car right in front of the store’s entrance. He gets out of the car, lifts the hood, spreads a blanket in the trunk then moves towards the entrance. There, he has a stroller waiting filled […]
The last moments of a marketing campaign
Everything around us is an inspiration source to our passion. I say this because I am daily inspired by everything around me. Starting form the work I do, my passions and my hobbies. They don’t dictate where I go, but inspire me. That’s how I bumped into Prison Break. A TV show I rewatched the […]
Why is visual appearance important in the digital world?
Your alarm clock goes off at 6:00 AM and you reach for the phone to stop the alarm, you get out of bed and slowly in a zombie like state you find your way to the bathroom. You wash your face and look in the mirror. While staring at your reflection you suddenly remember that today is […]