Everybody who works in marketing will nod and agree with my next sentence: “Marketing is not a job, but a lifestyle” And those living with marketers will nod just the same, but with a little more disdain towards the field.
Welcome to My Blog
Crazy, Wise and Fair
That’s how you’d like your client to be, right? Crazy enough to accept the new product you brought on the shelf. Wise enough to use it and if you do something wrong keep it between him and you.
His Story is Not My Story
You can’t reverse engineer success by researching origin stories. You can’t follow the same path as those you admire and expect you’ll end up in the same place. Everything worthwhile has an origin, but those origins aren’t the reason that they are worthwhile. Do you honestly think that by reading articles like “What do the […]
Why Bad Strategies are Good?
Yes, I realize this might sound like nonsense (for some of you) and I know some will discredit me for this title but if you read on what I have to say you might agree with it. And if you still won’t, well, that’s that and to each their own, right? But I do believe […]
The Only Thing You Need to Know for 2015
Admit it, you’ve already read more than a dozen articles on social media/marketing/publishing trends for 2015. Moreover, you’re already following the influencers in the field, downloaded a few presentations and ordered a few books. You are now ready for 2015 and you know what you’re fighting against and you’re already thinking how to get your […]
I am the Brand Evangelist at Bannersnack
When I moved to Cluj Napoca I decided I want to do what I like. Even if I had to work in a corporation, even if I had to get up early at 06:00 in the morning just so I could write on my blog or even if I had to work on projects without […]