We like shortcuts. People have started using shortcuts in every domain. We even succeeded in creating a “one click away” shortcut. We’re in need of an information/news/source? Click. What can be easier than a simple click? Hmmm…I guess we’ll discover that in the future.
Marketing Comes From PASSION!
I still think about Marius Ciuchete’s words who used to tell me in a simple and honest way:
The Art of Evangelism by Guy Kawasaki (Infographic)
If you google the meaning of the expression “Evangelism Marketing” you will find a fragment in a Wikipedia Page, which I want to show you: Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism marketing. In his books “The Art of the Start” and “How to […]
We Work for the People
What are you working on today? Are you a designer and you’ve got to deliver the fifth layout change for a client? Or are you a programmer that has to solve a problem that a client signaled (one that maybe no one else but him sees). Or maybe you’re a salesman and your superior is […]
The simplest rule
You can work in marketing or you can work in advertising. You can be a Social Media Ninja or just a blogger. You can be an international brand manager or a simple local sales agent for car cleaning products. There is only one clear and simple rule that could distinguish
How Different Should You be in a Different Market?
Raise your hands if you’ve ever heard the next few statements at a conference:
Advertising’s Biggest Enemy is Indifference
I wrote an article on Bannersnack‘s Blog about the biggest enemy in advertising and how to get rid of it. It was kind of funny to look back in my profesional life and see that sometimes the biggest enemy is not the client’s wife, social media, haters or even your mother…
Your Selfie Campaigns Are C-R-A-P-P-Y
While I was working in the marketing department I was required to come up with promotional campaigns for various products, store openings and all sorts of events. And don’t imagine I was sitting on my back, with my feet on the desk and a pencil in my mouth (Don Draper style) dreaming about that brilliant […]
A Brand Can Offer More Than Satisfaction
The brand’s role is to present a product. The product is presented under a specific brand, a specific package, at a certain level and under a certain advertising spot. So what is it that a brand does? Exhibits a product.
Customer Loyalty Lies in the Little Things
While sitting in front of a store and discussing marketing problems we were watching a man who was parking his car right in front of the store’s entrance. He gets out of the car, lifts the hood, spreads a blanket in the trunk then moves towards the entrance. There, he has a stroller waiting filled […]