Everything around us is an inspiration source to our passion. I say this because I am daily inspired by everything around me. Starting form the work I do, my passions and my hobbies. They don’t dictate where I go, but inspire me. That’s how I bumped into Prison Break. A TV show I rewatched the […]
The Love Language of Your Client
Incidentally I happened to listen to a podcast where the guest was Gary Chapman, author of the book “The 5 love languages”. The author states that each of us has a specific love language: words of confirmation acts of service receiving gifts quality time physical touch After listening to him I started thinking “Ok, but […]
Let’s face it, dear marketers, we’re all suffering from this year’s disease!
Although marketing has proven to be a very active field and is witnessing a huge growth, lately this is due to a disease that has taken over the most influential people in the field. A disease that’s taking control over me, and certainly over you too. A disease that accelerates your thinking process and sometimes […]
A System Based on Innovation
Let me ask you something that might put you mind to work while you’re reading this article: What would living in a system based on innovation be like? Ok…now that you’ve read my question I advice you to take a few seconds and give yourself an answer…All done? Not yet..ok..I’ll stand by. Ok, now? Perfect. […]
6 Reasons Why I Like What Gary Vaynerchuk Does
First time I’ve heard of Gary Vaynerchuk was from Lorand who was telling me about video content marketing and how this branch of marketing will grow and develop. Let’s just say that since then, I’ve put Gary in a corner among many other known “social media specialists”. Then Andrei (a romanian blogger) posted an article […]
What’s The Best Story a Brand Can Tell?
There’s a lot of talk now about brand storytelling. Stories that bring out tears, stories that “draw” smiles, stories that demand likes or shares, stories that offer gifts, etc. Brands succeeded in labeling their stories for the eyes and ears of the consumers, based on their needs. And yet, what is best story a brand […]
Today’s Consumer has Rights Without Responsibilities
The modern consumer has a certain flair for advertising. Consumers do not trust traditional advertising anymore. Anything free is cheap. Anything free is good. Anything expensive is for other people. Anything expensive will devalue and become cheaper. Anything expensive will be cheap. Praise the second hand shops.
From Storytelling to Storyliving
The word “storytelling” has taken its place among the basic terms used by many companies when it comes to branding. Let’s not forget, of course, the “storytelling” that’s been evangelized by the speakers. At the beginning we had the earlyadopters who had embraced “the storytelling”. They made mistakes, they fell, they rose and they learned […]
Imagine Your Project Like a Shoe
A marketer should have a permanent open connection with his work field somewhere in his mind. Always looking out for opportunities and ideas that could help him grow and develop. I happened to wander one day, a bit lost, through a shoe store. Among the shelves, I could not help but notice the multitude of […]
Marketing is Not a Job, but a Lifestyle
Everybody who works in marketing will nod and agree with my next sentence: “Marketing is not a job, but a lifestyle” And those living with marketers will nod just the same, but with a little more disdain towards the field.